Our latest webinar in conjunction with Campaign provided us with a fantastic opportunity to better understand how the industry is reacting to the demise of the third-party cookie.
Here at On Device Research, we are always exploring new and innovative opportunities to measure the latest campaigns. With the rise in campaigns within the gaming space, AdInMo (the InGamePlay brand advertising platform) and Walk the Walk charity provided us with the perfect opportunity to do just that.
Out of Home is back and with that in mind, we felt it would be a great opportunity to release our brand uplift norms across the sector. It’s great to see how outdoor campaigns are returning to help successfully build brands.
This week’s blog post focuses on our very own Senior Research Executive Jess Murray to find out what her 9 – 6 life looks like (and what makes campaign research so intriguing).
Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is potentially much higher than initially anticipated due to a perceived link with app usability outweighing concerns around privacy.