The ability of digital platforms to build brands has attracted some of the biggest household names to online media. Only a handful are measuring digital brand impact properly however, with many still dependent on click through rates to measure advertising success.
On Device Research has opened up the world of digital brand measurement to advertisers large and small.
On Device Research uses mobile surveys to measure marketing effectiveness in both developed and emerging markets.
Using proprietary technology, access to consumers and best practice On Device Research helps some of the world’s leading brands, ad agencies and media owners to understand the effectiveness of their online and offline advertising.
So far On Device Research has delivered over 35 million surveys across 95 countries.
The key building blocks for our solution are our tracking technology, proprietary cleansing algorithm, survey platform technology and our fully opted in device ID panel.
We measure brand impact throughout the purchase funnel: from awareness, to consideration to purchase intent
This enables the true impact of mobile advertising to be isolated.