Here at On Device Research, we are always exploring new and innovative opportunities to measure the latest campaigns. With the rise in campaigns within the gaming space, AdInMo (the InGamePlay brand advertising platform) and Walk the Walk charity provided us with the perfect opportunity to do just that.
Out of Home is back and with that in mind, we felt it would be a great opportunity to release our brand uplift norms across the sector. It’s great to see how outdoor campaigns are returning to help successfully build brands.
Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is potentially much higher than initially anticipated due to a perceived link with app usability outweighing concerns around privacy.
There's hardly a marketer out there who isn't aware of Peter Field and Les Binet's golden 60:40 rule
(the optimal spend split between brand and activation budgets). So why is it that the value of the top
75 brands in the UK declined last year, and why is it that effectiveness seems to be on a terminal decline?