Historical Blog Posts

All of our blog posts - in date order

Advertising
May 2021
What consumers really think of the IDFA Prompt
Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is potentially much higher than initially anticipated due to a perceived link with app usability outweighing concerns around privacy.
Advertising
Sep 2020
Planning For Brand Effectiveness
Planning for Brand Effectiveness: On Device Research reveals the key drivers of campaign impact...
Advertising
Mar 2020
Advertising
Jan 2020
Facebook Advertising: Just as good as other digital ads.
See how social display ads perform in increasing awareness compared to digital display ads.
Oct 2019
Only 10% to 25% of digital campaigns are being measured for brand impact, but what about the rest?
There’s hardly a marketer out there who isn’t aware of Peter Field and Les Binet’s golden 60:40 rule (the optimal spend split between brand and activation budgets). So why is it that the value of the top 75 brands in the UK declined last year, and why is it that effectiveness seems to be on a terminal decline?
Advertising
Jul 2019
Measurement for all: The power of ongoing ad effectiveness research

New analysis of On Device Research’s Effectiveness Databank reveals that brands who invest more heavily in campaign measurement, enjoy more positive uplifts in awareness metrics over time...

Fun research
Jul 2019
Just another ad? Time to stand out from the crowd

In our latest blog post, we look at the value of creativity in an increasingly digital world...

Fun research
May 2019
On Device Quick Poll: The Rise and Rise of Video

In the latest installment of our "Quick Poll" series, this week we looked at the growth of digital display advertising...