Is a rebrand on your mind? Or are you struggling to cut through since the rebrand process? In our latest blog post, Research Manager Jessica Murray shares her insights and top tips for making rebranding campaigns a success.
Here at On Device Research, we are always exploring new and innovative opportunities to measure the latest campaigns. With the rise in campaigns within the gaming space, AdInMo (the InGamePlay brand advertising platform) and Walk the Walk charity provided us with the perfect opportunity to do just that.
Out of Home is back and with that in mind, we felt it would be a great opportunity to release our brand uplift norms across the sector. It’s great to see how outdoor campaigns are returning to help successfully build brands.