Following on from our successful Academy video series last year, we’ve got a great selection of new videos available that explore the importance of brand measurement, particularly within uncertain times.
So, as we progress into 2023 (and with slower ad spend growth being predicted than in recent years), being accountable for your advertising spend is more crucial than ever.
Brand measurement plays a massive part in helping provide that accountability, particularly when it comes to digital media. The importance of going beyond immediate click through metrics is clear in helping provide a comprehensive review of campaign consumption and how it shifts metrics across the entire brand funnel from wider brand awareness right through to purchase intent.
To help highlight the power of brand studies, find attached below a selection of videos from our clients and agencies who help explore their value in more detail here and if you want to find out more, visit our use case page.
In this academy video, we talk to Peter Wallace, General Manager EMEA at Gum Gum about why brand measurement is so important across the digital media sector.
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