The power of out of home media in delivering significant brand impact for advertisers is a long established component of the media landscape. However, passively linking ad exposure to brand uplift is harder to do offline than it is online.
On Device Research has opened up the world of out of home brand measurement to advertisers large and small.
On Device Research uses mobile surveys to measure marketing effectiveness in both developed and emerging markets.
Using proprietary technology, access to consumers and best practice On Device Research helps some of the world’s leading brands, ad agencies and media owners to understand the effectiveness of their online and offline advertising.
So far On Device Research has delivered over 35 million surveys across 95 countries.
OOH launches, with a minimum of 20%+ coverage.
We collect Device IDs in our exposure engine of those exposed to the campaign using our location recording technology within our survey app.
We serve those exposed to the OOH with our established brand impact survey.
We use that test and a demographically-and behaviourally-matched control group to isolate the KPIs of brand impact.
We measure brand impact throughout the purchase funnel: from awareness, to consideration to purchase intent
This enables the true impact of OHH advertising to be isolated.
The out-of-home activity in isolation drove strong brand uplifts, resulting in the following metric shifts:
IAB Europe Award winning campaign