Historical Blog Posts

All of our blog posts - in date order

Advertising
Jan 2024
How McDonalds used audio advertising to help grow top of mind awareness

Our latest case study helps demonstrate how audio advertising helped increase top of mind awareness of the McDonalds delivery app in Singapore

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Advertising
May 2022
The Truth Behind Rebrands
Is a rebrand on your mind? Or are you struggling to cut through since the rebrand process? In our latest blog post, Research Manager Jessica Murray shares her insights and top tips for making rebranding campaigns a success.
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Advertising
Apr 2022
The New Age for Digital Out of Home
Our latest webinar in conjunction with Campaign highlighted the growth and development in the Digital Out of Home industry and how this is helping contribute to increased ROI.
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Advertising
Nov 2021
Preparations for a cookieless future
Our latest webinar in conjunction with Campaign provided us with a fantastic opportunity to better understand how the industry is reacting to the demise of the third-party cookie.
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Advertising
Nov 2021
Media Week Awards winners 2021: Research Insight
The gold winner in this category is 'Listening to Lego' with Global and On Device Research.
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Advertising
Oct 2021
On Device Research launches Back to School Video series
Want to become a pro in brand measurement? Look no further than our Back to School videos
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Advertising
Aug 2021
Successfully measuring In Game Advertising. How AdInMo helped Walk the Walk increase awareness of breast cancer.
Here at On Device Research, we are always exploring new and innovative opportunities to measure the latest campaigns. With the rise in campaigns within the gaming space, AdInMo (the InGamePlay brand advertising platform) and Walk the Walk charity provided us with the perfect opportunity to do just that.
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Advertising
Jun 2021
Out-of-Home is back!
Out of Home is back and with that in mind, we felt it would be a great opportunity to release our brand uplift norms across the sector. It’s great to see how outdoor campaigns are returning to help successfully build brands.
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Advertising
May 2021
What consumers really think of the IDFA Prompt
Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is potentially much higher than initially anticipated due to a perceived link with app usability outweighing concerns around privacy.
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Advertising
Sep 2020
Planning For Brand Effectiveness
Planning for Brand Effectiveness: On Device Research reveals the key drivers of campaign impact...
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