Historical Blog Posts

All of our blog posts - in date order

Advertising
Nov 2021
Preparations for a cookieless future
Our latest webinar in conjunction with Campaign provided us with a fantastic opportunity to better understand how the industry is reacting to the demise of the third-party cookie.
Advertising
Nov 2021
Media Week Awards winners 2021: Research Insight
The gold winner in this category is 'Listening to Lego' with Global and On Device Research.
Advertising
Oct 2021
On Device Research launches Back to School Video series
Want to become a pro in brand measurement? Look no further than our Back to School videos
Advertising
Aug 2021
Successfully measuring In Game Advertising. How AdInMo helped Walk the Walk increase awareness of breast cancer.
Here at On Device Research, we are always exploring new and innovative opportunities to measure the latest campaigns. With the rise in campaigns within the gaming space, AdInMo (the InGamePlay brand advertising platform) and Walk the Walk charity provided us with the perfect opportunity to do just that.
Advertising
Jun 2021
Out-of-Home is back!
Out of Home is back and with that in mind, we felt it would be a great opportunity to release our brand uplift norms across the sector. It’s great to see how outdoor campaigns are returning to help successfully build brands.
Advertising
May 2021
What consumers really think of the IDFA Prompt
Advertising research specialist, On Device Research, reveals key insights into consumer behaviour around the latest iOS 14.5 software release and response to the new IDFA tracking prompts. The research shows that consumer appetite for clicking ‘allow’ is potentially much higher than initially anticipated due to a perceived link with app usability outweighing concerns around privacy.
Advertising
Sep 2020
Planning For Brand Effectiveness
Planning for Brand Effectiveness: On Device Research reveals the key drivers of campaign impact...
Advertising
Mar 2020
Advertising
Jan 2020
Facebook Advertising: Just as good as other digital ads.
See how social display ads perform in increasing awareness compared to digital display ads.
Advertising
Jul 2019
Measurement for all: The power of ongoing ad effectiveness research

New analysis of On Device Research’s Effectiveness Databank reveals that brands who invest more heavily in campaign measurement, enjoy more positive uplifts in awareness metrics over time...