Want to independently measure the impact of your media spend on the most popular social platforms? Well then, you’ve come to the right place!
We measure brand impact throughout the purchase funnel: from awareness, to consideration to purchase intent
We also measure three key dimensions that speak to the power of social media: emotional engagement, message resonance, and consumer action
By applying campaign buy details to brand impact results we can also report on Cost Per Brand Uplift (CPBU), Cost Per Potential Purchaser (CPPP), Return on Brand Impact (ROBI), Total Potential Campaign Return (TPCR): applying a layer of bottom-line indicators to brand metric reporting.
Accountability: Deploy truly independent third-party verification to assess the impact of social media ad spend and provide the transparency and trust often lacking in digital metrics reporting.
Behavioural and Attitudinal: Cross-reference the often-overlooked brand impact of social display activity with behavioural metrics relating to attention and viewability.
Accurate and timely: Superior data quality transformed into actionable insight, delivered days after the field work period ends, allowing for nimble decision-making.
"The social brand impact study from On Device allows us to efficiently assess our platform's advertising impact in various markets. Their unique solution measures our campaigns across the UK, Germany, France and the US and the feedback allows for analysis across the full brand funnel, as well as evaluating a brand's creative. On Device has been an invaluable tool for our business."
Director of Corporate Communications