Historical Blog Posts

All of our blog posts - in date order

News
May 2023
Sustainable Advertising Messaging Increases Purchase Intent For Brands

A new report by On Device Research shows brands that fully promote sustainability within their advertising creative see significant increases in purchase intent.

News
Mar 2023
Why not to be a Clickhead!

Our latest panel at the Drum’s APAC Trends Briefing event saw our CEO Alistair Hill take the stage to discuss exactly why clicks shouldn’t be the main focus when it comes to effective digital campaign measurement.

News
Mar 2023
On Device Research revealed as one of Campaign's Best Places to Work 2023

We're very proud to be one of the top 100 most desirable workplaces in ad land in 2023!

News
Mar 2023
How to gain clarity in an increasingly fragmented media landscape

Our latest panel at the MRS Alchemy conference explored how we navigate and accurately measure an increasingly complex media landscape, particularly in difficult times and under increased budget scrutiny.

News
Nov 2022
Omnichannel Effectiveness Webinar – How do you know what’s really working?

Our latest webinar in conjunction with Campaign highlighted how more brands are opting for omnichannel campaigns and with this trend set to grow in 2023, it explored whether hitting multiple channels through a one-stop-buy is just too good to be true.

News
Oct 2022
On Device Research Launch State of Digital Brand Effectiveness 2022

On Device Research today announced their launch of the State of Digital Brand Effectiveness Report analysing over 1200 studies from 2018 until 2022. The report unveils significant shifts being seen in the effectiveness of the digital media marketplace.

News
Jun 2022
On Device Research Wins at the IAB Europe Research Awards 2022
Winning for both the Brand Advertising Effectiveness category & Research Innovation category, the awards ceremony took place in Madrid at the IAB Europe Interact Conference.
News
Mar 2019
On Device Research and ITV win at the Mediatel Research Awards

We are delighted to announce that we have rounded off an incredibly successful awards season with a Mediatel Research award for Excellence in Measuring Effectiveness of a Media Campaign. In partnership with our client ITV, the prize was claimed for our brand effectiveness, footfall and digital attribution project exploring the value of brand partnerships with ITV's summer hit 'Love Island."

News
Dec 2018
On Device Research picks up a double win at the MRG awards

On Device Research is delighted to announce two award wins at this year's MRG conference in Bratislava: One for "Best Research Team – Research Supplier," and the other for "Best Research Innovation" for our work measuring the effectiveness of Love Island sponsorship activity for ITV.

News
Sep 2018
Cross Media Attribution launches today

On Device Research has today launched Cross Media Attribution a new cross-media measurement solution designed to help brands and their agencies measure marketing effectiveness with more accuracy than ever before.