Historical Blog Posts

All of our blog posts - in date order

News
Nov 2022
Omnichannel Effectiveness Webinar – How do you know what’s really working?

Our latest webinar in conjunction with Campaign highlighted how more brands are opting for omnichannel campaigns and with this trend set to grow in 2023, it explored whether hitting multiple channels through a one-stop-buy is just too good to be true.

News
Oct 2022
On Device Research Launch State of Digital Brand Effectiveness 2022

On Device Research today announced their launch of the State of Digital Brand Effectiveness Report analysing over 1200 studies from 2018 until 2022. The report unveils significant shifts being seen in the effectiveness of the digital media marketplace.

News
Jun 2022
On Device Research Wins at the IAB Europe Research Awards 2022
Winning for both the Brand Advertising Effectiveness category & Research Innovation category, the awards ceremony took place in Madrid at the IAB Europe Interact Conference.
News
Mar 2019
On Device Research and ITV win at the Mediatel Research Awards

We are delighted to announce that we have rounded off an incredibly successful awards season with a Mediatel Research award for Excellence in Measuring Effectiveness of a Media Campaign. In partnership with our client ITV, the prize was claimed for our brand effectiveness, footfall and digital attribution project exploring the value of brand partnerships with ITV's summer hit 'Love Island."

News
Dec 2018
On Device Research picks up a double win at the MRG awards

On Device Research is delighted to announce two award wins at this year's MRG conference in Bratislava: One for "Best Research Team – Research Supplier," and the other for "Best Research Innovation" for our work measuring the effectiveness of Love Island sponsorship activity for ITV.

News
Sep 2018
Cross Media Attribution launches today

On Device Research has today launched Cross Media Attribution a new cross-media measurement solution designed to help brands and their agencies measure marketing effectiveness with more accuracy than ever before.

News
Sep 2017
Blis wins award for most effective mobile campaign of Q2 ‘17

On Device Research has today announced that Blis – the global leader in advanced mobile location data technology – has won the award for the most effective mobile campaign of Q2 2017 for its work on B&Q’s Fathers’ Day ad campaign.

News
Feb 2016
Mashup 2015

Nader Kobeissi, our Global Managing Director, recently spoke at the MASHUP 2015 digital marketing conference in Kuwait. Nader took to the stage to discuss how users across Kuwait, Saudi Arabia and the UAE multitask across a variety of media, and how this activity ultimately affects purchasing behaviour.

News
Nov 2015
Byyd Research Proves Mobile Advertising Works

On Device recently partnered with Byyd to conduct the most robust assessment of mobile brand effectiveness in the UK to date. Focusing on four key aspects, this research provides essential insight into the effectiveness of mobile display advertising.

News
Nov 2015
AdReaction 2015

On Device Research was recently commissioned by Millward Brown to conduct a study to look at where, why, when and how multiscreen users consume video, and by extension how best advertisers can engage with this. 13,500 multiscreen users (who use a smartphone or tablet and also own or have access to a TV) across 42 countries were interviewed about their habits.