All of our blog posts - in date order
We are delighted to announce that we have rounded off an incredibly successful awards season with a Mediatel Research award for Excellence in Measuring Effectiveness of a Media Campaign. In partnership with our client ITV, the prize was claimed for our brand effectiveness, footfall and digital attribution project exploring the value of brand partnerships with ITV's summer hit 'Love Island."
On Device Research is delighted to announce two award wins at this year's MRG conference in Bratislava: One for "Best Research Team – Research Supplier," and the other for "Best Research Innovation" for our work measuring the effectiveness of Love Island sponsorship activity for ITV.
On Device Research has today announced that Blis – the global leader in advanced mobile location data technology – has won the award for the most effective mobile campaign of Q2 2017 for its work on B&Q’s Fathers’ Day ad campaign.
Nader Kobeissi, our Global Managing Director, recently spoke at the MASHUP 2015 digital marketing conference in Kuwait. Nader took to the stage to discuss how users across Kuwait, Saudi Arabia and the UAE multitask across a variety of media, and how this activity ultimately affects purchasing behaviour.
On Device recently partnered with Byyd to conduct the most robust assessment of mobile brand effectiveness in the UK to date. Focusing on four key aspects, this research provides essential insight into the effectiveness of mobile display advertising.
On Device Research was recently commissioned by Millward Brown to conduct a study to look at where, why, when and how multiscreen users consume video, and by extension how best advertisers can engage with this. 13,500 multiscreen users (who use a smartphone or tablet and also own or have access to a TV) across 42 countries were interviewed about their habits.
Our CEO Alistair Hill, and his guest co-presenter, Chris Felton from JCDecaux, spoke at the MWL Insight Show last week about geo-tagging, in-mall advertising and mobile research.
It's that time of year! Analysys Mason have released this years report for their multi-year, multi-country Connected Consumer Survey. Working with On Device Research as well as an online research company, Analysys Mason covers 15 countries in total. Using our mobile panels, we covered the emerging markets in Asia, Middle East and Africa. The comprehensive study focuses on telecoms habits, device ownership, relationship with telecoms providers, and the use of digital economy services.