Mobile surveys to help brands and their agencies measure marketing effectiveness and consumer interactions
Over 35 million people in 92 countries have taken an On Device Research mobile survey
Understand consumer opinions in emerging markets and 'in the moment'
Measure advertising's brand impact
Brand metrics often unfairly get referred to as “soft” metrics, as if the only measures that can tell you something hard and concrete about the effectiveness of media spend are ones to which you can attribute an observable action or a cost. There’s nothing soft about a soft metric however. Time and again the significant and vital impact that long term brand spend has on tangible business outcomes has been proven across virtually all media. Most notably Field and Binet’s “Long and Short of It” paper for the IPA advocates as much as a 60:40 budget split between long term brand and short term response spend, such are the power of “soft” measures.