Mobile surveys to help brands and their agencies measure marketing effectiveness and consumer interactions
Over 35 million people in 92 countries have taken an On Device Research mobile survey
Understand consumer opinions in emerging markets and 'in the moment'
Measure advertising's brand impact
Digital campaigns for FMCG brands with a relatively low share of consumer awareness (for example low market share brands or new product launches), on average tend to drive larger brand metric improvements than campaigns for better known brands.