Mobile surveys to help brands and their agencies measure marketing effectiveness and consumer interactions
Over 35 million people in 92 countries have taken an On Device Research mobile survey
Understand consumer opinions in emerging markets and 'in the moment'
Measure advertising's brand impact
On Device Research has today released a series of ad measurement benchmarks that shine a light on the significant brand impact that mobile video advertising has on a range of advertiser sectors. Automotive video ads are found to be the most memorable, with an average uplift in ad recall of +9% points, while entertainment and leisure video ads are best at driving purchase (+5%).