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What Mobile Formats Work Best for Millennials?

Wednesday August 17, 2016 @ 7:42

By Matthew Dodd, MD Global Media Effectiveness, On Device Research

  • How can mobile advertising help to nudge this all-important but difficult to influence demographic to buy?
  • What mobile format works best in driving the millennial along the consideration funnel?
  • How best to arrest the younger millennial’s attention whilst on their most loved digital gadget, the smartphone?
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