We use mobile technology to help brands and their agencies measure marketing effectiveness
There’s hardly a marketer out there who isn’t aware of Peter Field and Les Binet’s golden 60:40 rule (the optimal spend split between brand and activation budgets). So why is it that the value of the top 75 brands in the UK declined last year, and why is it that effectiveness seems to be on a terminal decline?
Measuring advertising's brand impact
Understand consumer opinions in emerging markets and 'in the moment'