What Mobile Formats Work Best for Millennials?

Wednesday August 17, 2016 @ 7:42

By Matthew Dodd, MD Global Media Effectiveness, On Device Research

  • How can mobile advertising help to nudge this all-important but difficult to influence demographic to buy?
  • What mobile format works best in driving the millennial along the consideration funnel?
  • How best to arrest the younger millennial’s attention whilst on their most loved digital gadget, the smartphone?

By Matthew Dodd, MD Global Media Effectiveness, On Device Research

We are often asked what format works best:

  • Is video worth the incremental cost?
  • Do banners still work?
  • Which format is best for driving call to action vs brand awareness?

In order to answer these questions we delved into our 45,000 / 150 study normative databank to unearth the answers.

Multi-Country Research Only Works Via Mobile

Saturday June 11, 2016 @ 8:02

Meb Gafur, June 2016

Mobile is the most reliable method for surveying both emerging and developed markets since it:

  • Delivers more representative samples than desktop recruited surveys
  • It is more accurate than face to face when compared to real world sales data

On Device Research recently conducted “research on research” analysis of mobile surveys’ ability to gain representative data from across the world. In order to get a good geographic spread we analysed data from surveys in the UK, India, Malaysia and South Africa.

Cross Device Ad Measurement Is Now a Reality

Wednesday June 1, 2016 @ 6:10

By Matthew Dodd, MD Global Media Effectiveness, On Device Research

How we helped one major UK retailer to better understand the effectiveness of their cross device Easter campaign.

Measuring mobile ads

Tuesday May 10, 2016 @ 7:38

A new passive measurement technique demonstrates mobile’s ability to deliver significant brand gains across all stages of the awareness funnel, thanks to the unique emotional bond with our phones, which taps into a raft of need states, contexts and formats in a way that no other media can offer

By Matthew Dodd, MD Global Media Effectiveness, On Device Research

Last month I looked at how important emotion was to building top of mind brand awareness. This month I wanted to share with you the advertiser categories that are making the most from their in-app investments across the broader ad effectiveness funnel.

By Matthew Dodd, MD Global Media Effectiveness, On Device Research

What is the DNA of a top performing mobile creative? In order to answer this question we delved into our 100 study (30,000 survey) normative database. The campaigns ran across a plethora of mobile DSPs, advertiser categories and formats.

By Matthew Dodd, MD Global Media Effectiveness, On Device Research

We were asked by one of the UK’s leading advertisers to investigate their Q4 mobile campaign. They wanted to better understand not only how many people saw their campaign, but also to assess how well it delivered against its key demographic targets.

Mashup 2015

Sunday February 21, 2016 @ 9:09

Nader Kobeissi, our Global Managing Director, recently spoke at the MASHUP 2015 digital marketing conference in Kuwait. Nader took to the stage to discuss how users across Kuwait, Saudi Arabia and the UAE multitask across a variety of media, and how this activity ultimately affects purchasing behaviour.

Hiring: Project Manager- Singapore

Thursday January 28, 2016 @ 8:35

As a key member of the Singapore team, as Project Manager you will work across the entire project life cycle. The successful candidate will be expected to advise, oversee and implement robust market research solutions for clients from project sign off through to delivering final outputs. Strong project management and operational skills are a must for the role.

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