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5 great ideas from PeopleTalk 2014

Wednesday February 25, 2015 @ 4:05
PeopleTalk 2014 is a two-day conference held in Dubai representing the GCC region. Here, 8 inspiring speakers cover 7 hot topics for people and businesses in MENA today. They presented to some of the biggest global and local organisations, such as Nestle, PWC and the Government of Dubai.

The PeopleTalk conference explored how the rapid economic growth of the region has led to a highly connected, creative and tech savvy population. The conference's host Leo Burnett has described the region as a place ready for big things. Nader Kobeissi Peopletalk 2014 Leo Burnett
We don’t normally post press releases but this one’s special as it’s the result of a very exciting mobile ad effectiveness project we had the pleasure of helping out with. Birds Eye Big Snack mobile ad

Global smartphone penetration 2014

Tuesday November 11, 2014 @ 3:55
"What's the smartphone penetration in…?" is a question that keeps coming up in our day-to-day work. Google's Consumer Barometer has the answer for at least 47 countries.

Benedict Evans: Mobile is Eating the World

Thursday October 30, 2014 @ 3:12
It's one thing to be constantly told that "mobile is big, mobile is important" but a very different story to see a chart like the one from Benedict Evan's excellent "Mobile is Eating the World" presentation below. Growth of mobile
Access to the internet through one's phone is fundamentally changing lives in Africa while in developed markets like the UK the effect is more pronounced, bringing incremental improvements. This is the main takeaway from our latest survey that that discovered that 63% of Africans find that mobile internet has “greatly improved” their lives, compared to 40% of people in the UK. South African hairdresser in front of his saloon

A detailed snapshot of Africa's media usage

Tuesday October 21, 2014 @ 8:57
In 2013 Russel Southwood from Balancing Act approached On Device Research to help map the media landscape of Sub-Saharan Africa. The full report is now available for download. Sub-Saharan African media landscape

Mobile usage in retail in Middle East in 2014

Tuesday October 14, 2014 @ 9:09
Saudi Arabia and United Arab Emirates (UAE) have some of the highest smartphone penetrations in the world, 76% and 75% respectively. Both countries have also embraced the shopping-as-entertainment culture. This inspired us to add Egypt into the mix and research how people use their phones while in stores and shopping malls, be that for shopping-related activities or just for entertainment. MENA mobile shopping report
Someone recently asked us "How will mobile change market research?" It's easy to rattle off the default list of "in-the-moment, shorter surveys, rich data collection, mobile ethnography, passive measurement" and so on. However, two recent tweets by a mobile analyst Benedict Evans reminded us just how different mobile is and thus how hard it is to see the long term impact of it on not just market research but on any industry. Benedict Evan's tweet
Ray Poynter, Navin Williams and Sue York have just published a few chapters from their upcoming "The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers" online free of charge. You can read these chapters below or download them your computer.

Handbook of Mobile Market Research
With a population of 97 million, the Philippines is an appealing South-East Asian market for brands. The country has been slow off the mark when it comes to mobile internet penetration and usage but is catching up fast with its more advanced neighbours like Indonesia, Malaysia and Vietnam. Philippines mobile internet trends