Measuring mobile ads

Tuesday May 10, 2016 @ 7:38

A new passive measurement technique demonstrates mobile’s ability to deliver significant brand gains across all stages of the awareness funnel, thanks to the unique emotional bond with our phones, which taps into a raft of need states, contexts and formats in a way that no other media can offer

By Matthew Dodd, MD Global Media Effectiveness, On Device Research

Last month I looked at how important emotion was to building top of mind brand awareness. This month I wanted to share with you the advertiser categories that are making the most from their in-app investments across the broader ad effectiveness funnel.

By Matthew Dodd, MD Global Media Effectiveness, On Device Research

What is the DNA of a top performing mobile creative? In order to answer this question we delved into our 100 study (30,000 survey) normative database. The campaigns ran across a plethora of mobile DSPs, advertiser categories and formats.

By Matthew Dodd, MD Global Media Effectiveness, On Device Research

We were asked by one of the UK’s leading advertisers to investigate their Q4 mobile campaign. They wanted to better understand not only how many people saw their campaign, but also to assess how well it delivered against its key demographic targets.

Mashup 2015

Sunday February 21, 2016 @ 9:09

Nader Kobeissi, our Global Managing Director, recently spoke at the MASHUP 2015 digital marketing conference in Kuwait. Nader took to the stage to discuss how users across Kuwait, Saudi Arabia and the UAE multitask across a variety of media, and how this activity ultimately affects purchasing behaviour.

Hiring: Project Manager- Singapore

Thursday January 28, 2016 @ 8:35

As a key member of the Singapore team, as Project Manager you will work across the entire project life cycle. The successful candidate will be expected to advise, oversee and implement robust market research solutions for clients from project sign off through to delivering final outputs. Strong project management and operational skills are a must for the role.

Byyd Research Proves Mobile Advertising Works

Monday November 16, 2015 @ 2:06

On Device recently partnered with Byyd to conduct the most robust assessment of mobile brand effectiveness in the UK to date. Focusing on four key aspects, this research provides essential insight into the effectiveness of mobile display advertising.

AdReaction 2015

Saturday November 7, 2015 @ 12:51

On Device Research was recently commissioned by Millward Brown to conduct a study to look at where, why, when and how multiscreen users consume video, and by extension how best advertisers can engage with this. 13,500 multiscreen users (who use a smartphone or tablet and also own or have access to a TV) across 42 countries were interviewed about their habits.

30 Minute Mobile Surveys Don’t Work

Thursday October 8, 2015 @ 12:42

On Device Research recommends that mobile surveys should be on average 10 to 15 minutes long.

On Device Research have carried out over 30 million surveys and over this time it has been seen repeatedly how mobile surveys can produce accurate, reliable, high quality data. But it's also become clear that when it comes to the length of surveys, size isn't always everything.

Iran - The new frontier.

Monday September 7, 2015 @ 12:36

Iran - The new frontier. 7 out of 10 Iranians interested in purchasing imported goods as sanctions set to be lifted.

London, 8th September 2015: On Device Research, emerging markets research specialists, conducted a mobile survey of 1000 Iranians to uncover sentiment towards the removal of sanctions and the purchasing of imported goods. On Device Research fielded the survey due to increased demands for research about Iran from Western clients.

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