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There’s hardly a marketer out there who isn’t aware of Peter Field and Les Binet’s golden 60:40 rule (the optimal spend split between brand and activation budgets). So why is it that the value of the top 75 brands in the UK declined last year, and why is it that effectiveness seems to be on a terminal decline?

New analysis of On Device Research’s Effectiveness Databank reveals that brands who invest more heavily in campaign measurement, enjoy more positive uplifts in awareness metrics over time...

In our latest blog post, we look at the value of creativity in an increasingly digital world...

In the latest installment of our "Quick Poll" series, this week we looked at the growth of digital display advertising...

On Device Quick Poll: Students and Insurance

Monday March 25, 2019 @ 4:51

With the launch of our new "Quick Poll" series, this week we looked at students and their perceptions of insurance...

We are delighted to announce that we have rounded off an incredibly successful awards season with a Mediatel Research award for Excellence in Measuring Effectiveness of a Media Campaign. In partnership with our client ITV, the prize was claimed for our brand effectiveness, footfall and digital attribution project exploring the value of brand partnerships with ITV's summer hit 'Love Island."

On Device on... Out of Home

Thursday February 14, 2019 @ 10:07

With the launch of our new monthly “On Device on…” series, this month we focus on Out of Home.

On Device Research has today released findings from its social media effectiveness measurement solution that reveal the optimal video ad exposure time on social platforms is three to four seconds: a time frame in which both Brand Consideration and Purchase Intent are maximised, increasing by +4% and +6% respectively.

On Device Research is delighted to announce two award wins at this year's MRG conference in Bratislava: One for "Best Research Team – Research Supplier," and the other for "Best Research Innovation" for our work measuring the effectiveness of Love Island sponsorship activity for ITV.

Sharing the brand love with Love Island

Thursday November 15, 2018 @ 8:06

For ITV, the producer of this summer’s must-see TV phenomenon Love Island, measuring the impact of its multiple brand partners’ (including Superdrug, Kellogg’s, Rimmel, Lucozade and Echo Fall) sponsorship activity was a core component of its commercial strategy – helping them to better understand the impact of their media investment, while setting a benchmark in providing ground breaking ad effectiveness research to the industry.