Historical Blog Posts

All of our blog posts - in date order

Oct 2019
Only 10% to 25% of digital campaigns are being measured for brand impact, but what about the rest?
There's hardly a marketer out there who isn't aware of Peter Field and Les Binet's golden 60:40 rule (the optimal spend split between brand and activation budgets). So why is it that the value of the top 75 brands in the UK declined last year, and why is it that effectiveness seems to be on a terminal decline?
Advertising
Jul 2019
Measurement for all: The power of ongoing ad effectiveness research

New analysis of On Device Research’s Effectiveness Databank reveals that brands who invest more heavily in campaign measurement, enjoy more positive uplifts in awareness metrics over time...

Fun research
Jul 2019
Just another ad? Time to stand out from the crowd

In our latest blog post, we look at the value of creativity in an increasingly digital world...

Fun research
May 2019
On Device Quick Poll: The Rise and Rise of Video

In the latest installment of our "Quick Poll" series, this week we looked at the growth of digital display advertising...

Fun research
Mar 2019
On Device Quick Poll: Students and Insurance

With the launch of our new "Quick Poll" series, this week we looked at students and their perceptions of insurance...

News
Mar 2019
On Device Research and ITV win at the Mediatel Research Awards

We are delighted to announce that we have rounded off an incredibly successful awards season with a Mediatel Research award for Excellence in Measuring Effectiveness of a Media Campaign. In partnership with our client ITV, the prize was claimed for our brand effectiveness, footfall and digital attribution project exploring the value of brand partnerships with ITV's summer hit 'Love Island."

Advertising
Feb 2019
On Device on... Out of Home

With the launch of our new monthly “On Device on…” series, this month we focus on Out of Home.

Advertising
Dec 2018
The time spent with social video ads matters more than ever: three to four seconds is optimum for driving purchase intent

On Device Research has today released findings from its social media effectiveness measurement solution that reveal the optimal video ad exposure time on social platforms is three to four seconds: a time frame in which both Brand Consideration and Purchase Intent are maximised, increasing by +4% and +6% respectively.

News
Dec 2018
On Device Research picks up a double win at the MRG awards

On Device Research is delighted to announce two award wins at this year's MRG conference in Bratislava: One for "Best Research Team – Research Supplier," and the other for "Best Research Innovation" for our work measuring the effectiveness of Love Island sponsorship activity for ITV.