Historical Blog Posts

All of our blog posts - in date order

Fun research
May 2019
On Device Quick Poll: The Rise and Rise of Video

In the latest installment of our "Quick Poll" series, this week we looked at the growth of digital display advertising...

Fun research
Mar 2019
On Device Quick Poll: Students and Insurance

With the launch of our new "Quick Poll" series, this week we looked at students and their perceptions of insurance...

News
Mar 2019
On Device Research and ITV win at the Mediatel Research Awards

We are delighted to announce that we have rounded off an incredibly successful awards season with a Mediatel Research award for Excellence in Measuring Effectiveness of a Media Campaign. In partnership with our client ITV, the prize was claimed for our brand effectiveness, footfall and digital attribution project exploring the value of brand partnerships with ITV's summer hit 'Love Island."

Advertising
Feb 2019
On Device on... Out of Home

With the launch of our new monthly “On Device on…” series, this month we focus on Out of Home.

Advertising
Dec 2018
The time spent with social video ads matters more than ever: three to four seconds is optimum for driving purchase intent

On Device Research has today released findings from its social media effectiveness measurement solution that reveal the optimal video ad exposure time on social platforms is three to four seconds: a time frame in which both Brand Consideration and Purchase Intent are maximised, increasing by +4% and +6% respectively.

News
Dec 2018
On Device Research picks up a double win at the MRG awards

On Device Research is delighted to announce two award wins at this year's MRG conference in Bratislava: One for "Best Research Team – Research Supplier," and the other for "Best Research Innovation" for our work measuring the effectiveness of Love Island sponsorship activity for ITV.

Advertising
Nov 2018
Sharing the brand love with Love Island

For ITV, the producer of this summer’s must-see TV phenomenon Love Island, measuring the impact of its multiple brand partners’ (including Superdrug, Kellogg’s, Rimmel, Lucozade and Echo Fall) sponsorship activity was a core component of its commercial strategy – helping them to better understand the impact of their media investment, while setting a benchmark in providing ground breaking ad effectiveness research to the industry.

Advertising
Nov 2018
Top tips for effective digital campaigns at Christmas

In a week that has seem M&S, Aldi and Visa all launch high profile Christmas campaigns, On Device Research has delved in to its ad effectiveness database to unpick what makes a successful seasonal digital ad.

Advertising
Nov 2018
DIY retailer wins an award for most effective mobile ad of Q2 2018

On Device Research has today revealed that a well known DIY retailer has won the award for the most effective mobile campaign of Q2 2018.

The award is assessed by analysing the quarterly rankings of mobile ads tested by On Device Research to establish which campaigns have been most successful at shifting five key brand metrics. The winning campaign deployed a number of interactive interstitials designed to raise awareness and consideration of its outdoor living products in time for the summer.

Advertising
Oct 2018
The brand multiplier of integrated digital and out-of-home campaigns proven

On Device Research has today released findings that out-of-home and digital ad exposure work together to drive brand metric uplifts up to seven times higher than out-of-home manages alone.

The digital tipping point has nearly reached the out-of-home market. EMarketer forecasts UK digital out-of-home ad spend to reach £440m in 2018, representing 47% of the total out-of-home market, and paving the way for a further wave of innovation in how the media is planned, targeted and measured.