The purpose of the role is to increase membership to our proprietary consumer panel (Curious Cat App) and drive further engagement and revenues across the UK and US.
Jonathan has more than 20 years marketing, product and commercial experience in digital consumer businesses. Previously having worked as Marketing Director at Zeek (a fintech company) and Blinkbox Movies, his focus will be on scaling member acquisition for the Curious Cat App and increasing engagement, loyalty and profitability of the app’s current membership.
Accelerating the growth of the Curious Cat App user base will enable On Device Research to continue to grow programmatic research revenues and also allow further development of the advertising effectiveness business, with new services made possible as reach increases. Jonathan will lead the marketing and engagement team to acquire and retain users. Additionally, a focus on the overall product experience aims to broaden the consumer appeal of research participation.
Alistair Hill, CEO and Co-Founder of On Device Research states:
“It’s great to have Jonathan join us at such a crucial stage in the company’s development. He joins a growing team which has doubled in size over the last 18 months to support a business growth of over 40% in 2021. We look forward to expanding our Curious Cat userbase and in turn, offer an increasing suite of research products supported by this growth.”
Jonathan Clark commented:
“I’m excited to be joining On Device Research and working on such a well-loved app . We want to make it even easier for our members to earn money for sharing their opinions in their spare time. I'll be using my expertise to grow the active panel, increase app revenues and improve the product and its market fit.”