Millward Brown, a global leader in brand, media and communications research, today announced it is taking its extensive tracking expertise onto mobile, as a part of an aggressive regional mobile research strategy. The strategy will enable faster delivery of insights to marketers in the Africa, Middle East and Asia-Pacific (AMAP) region.
Mobile market research and mobile surveys have been a hot topic for years now and finally market researchers are coming around to the idea of doing some of their research using mobile panels.
We're pretty proud to have made the Mobile Entertainment's Top 50 Mobile Innovators list this year. It recognises the 50 most forward-thinking UK mobile firms in sectors including: gaming, social, location, payments, web, marketing, video, development and more. On Device Research is the only market research company listed.
Browser-maker Opera has released some interesting information on the mobile users of Indonesia revealing their love for Samsung phones, not surprisingly the Opera Mini browser, and Facebook - a whopping 68% of all pageviews with the Opera browser happen on this social network. Full infographic in the article.
The new predictions from the United Nations Population Division estimate that over the next 90 years Africa will see population explosion nearly unprecedented in human history.
Mobile surveys and mobile research in general is still a big question mark for many. Quite understandable too – will it work on all phone, are the panels representative, will respondents mind the cost of data*, etc.
Ideal length of the survey on a mobile is one of the most frequently asked question we get and for a good reason – there’s a well justified fear that mobile requires a super short survey. Not entirely true.
Nairobi is one of the hottest growth areas in the worldwide tech sector right now. Check out these incredible growth statistics about the Kenyan tech/mobile market in our latest country presentation.