Mobile market research news

Mobile market research news

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Mobile surveys and mobile research in general is still a big question mark for many. Quite understandable too – will it work on all phone, are the panels representative, will respondents mind the cost of data*, etc.

Ideal length of the survey on a mobile is one of the most frequently asked question we get and for a good reason – there’s a well justified fear that mobile requires a super short survey. Not entirely true.

Nairobi is one of the hottest growth areas in the worldwide tech sector right now. Check out these incredible growth statistics about the Kenyan tech/mobile market in our latest country presentation.

American Airlines (AA) has become to the first major commercial airline to put iPads in the cockpits of its entire fleet of aircraft, with 8,000 iPads now in use across AA's entire aircraft fleet.


Our CEO Alistair Hill, talks to SmartMonkeyTV about the findings of our latest mobile research study into the grocery shopping habits of people in developing and developed markets. Alistair also talks about the implications FMCG companies should consider if they are to be successful in their expansion into growth markets.

If you’re attending the Insight Show at Marketing Week Live, come and say hello, we would love to meet you in person and we have lots of new and exciting research projects to tell you about. You will also have the chance to see our mobile survey tool in action and enter our competition. So stop by and meet the team at stand F234.

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Our CEO Alistair Hill has just returned from Myanmar and was surprised to see there are still places in the world that have not been touched by the mobile revolution.

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More than 85% of the global population has a mobile phone and these devices have a profound impact on people’s lives. The average US consumer is never more than three feet away from their mobile, with the average smartphone user checking their device 40 times a day according to Google..


One in ten young people have been rejected for a job because of their social media profile. These are the latest findings from our Young People’s Consumer Confidence (YPCC) Index, which is designed to help businesses understand what young people aged 16-34 think about their economic and employment prospects, in both developed and growth markets.


It is fantastic news that our client ITV has been selected for an AOP award in recognition of their ad sync research project. We were proud to work with ITV on the project and to help them understand the effectiveness of dual screening adverts on TV and in-app, during their flagship live entertainment show X Factor.


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