We are delighted to have worked with the outdoor advertiser JCDecaux to help them build their mobile Connected Youth panel. This new mobile community of 1000 urban mobile-connected 15-24s gives JCDecaux access to their opinions, habits and lifestyle choices via a device that's relevant to young people and which ensures learning’s are new, interesting and up to date.
The bite mobile is taking out of desktop Internet use keeps getting bigger. In the US, 67% of mobile Internet users said they mostly or only used mobile, as opposed to the desktop, to go online and surf the web.
Are you interested in mobile research but aren't sure about the methodology? Or do you simply want to know more about the capabilities of mobile research? Sign up to our FREE Inform and Inspire mobile research session and we will answer all your questions.
As we are particularly interested in mobile usage in Africa and the way it has transformed people’s lives, we have conducted a short mobile survey focusing on mobile Internet usage in Kenya. The results showed that for 20% of Kenyan mobile users, the mobile phone is the only possible way for them to access the Internet. This increases to 25% for those living in rural areas.
In our latest mobile research poll we asked a series of questions about what British people thought about Europe and the crisis it faces.
Interesting geographical map from the Economist, forecasting worldwide GDP growth in 2013. The forecast shows the outlook for economic growth in the West is looking very bleak in contrast to developing markets.
China’s e-commerce market racked up 1.3 trillion RMB ($190 billion USD) worth of transactions in 2012, according to a report by the China Internet Network Information Centre (CINIC) a massive increase of 66.5% over 2011's total.
We’re getting more clients asking us to provide them with instant responses to current topical questions. Mobile is great for returning data quickly and reporting results instantly. We recently asked some questions about the controversial former British Prime Minister Margaret Thatcher, and within an hour we had over 200 responses. The results show that even in her death she has divided the British nation about her funeral arrangements.
In less than 20 years we will have sensors inside us monitoring the best time to wake us up, diagnostic mobile apps that scan our bodies to reveal any health problems and haptic devices embedded in our shoes, which will give us a gentle pinch to remind us we’re running late for a meeting. But it's in the developing markets where the digital revolution will have the most profound impact.
Following on from our ‘Visualise how people grocery shop in developing markets’ blog post, where we asked people around the world to take pictures of their grocery shopping, Peter Wenham a market researcher who lives and works in Shanghai, has sent us his shopping pictures along with his observations and experiences of grocery shopping in China.