Mobile market research news

Mobile market research news

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Things got messy at On Device Research this Halloween; Siim and I took to carving pumpkins in honour of this spooky holiday!

Siim and Poh Lin carving pumpkins

Top 3 mobile market research questions answered

Tuesday October 29, 2013 @ 11:48

New to mobile market research? Watch Clare answer the top 3 questions she hears from clients during initial meetings. The video is just 3 minutes long and you'll get the highlights in text format below as well.

Robots will replace market researchers, Google Glass is the best thing since sliced bread, forget asking questions, implicit research is the way to go - these were just some of the highlights from the Market Research in the Mobile World (MRMW) conference that took place last week in London.

MRMW London 2013

Nigeria - the leader in mobile web traffic?

Monday October 14, 2013 @ 10:47

There's no better example of mobile-first or mobile-only country than Nigeria. 88% of the web traffic in that African nation originates from mobile devices, according to an independent web analytics firm StatCounter.

The preferences of the mobile generation is changing and market research methodologies need to keep up. Survey chunking on mobile is our answer to the need for more in-depth studies on mobile.

ESOMAR's fresh annual industry report is quite a read at 140 pages but it's well worth your time. I was naturally interested in the mobile aspect of the research industry so here are a few highlights from the report.

Net growth rates in 2012

See you at Esomar Congress: Think Big

Monday September 16, 2013 @ 10:56

Merhaba! It's time to practice some Turkish as we're soon flying to Istanbul for the annual Esomar Congress. This year we're joining friends from Soundcloud to talk about how mobile research enriches Big Data.

SoundCloud diary study

7 tips to increase mobile survey completion rates

Thursday September 12, 2013 @ 3:52

Creating a winning survey with high completion rate, just like writing a good newsletter or making a sales call that closes, is part art, part science. These 7 tips (and a bonus one) will get you to grips with both.

Advertising research - how can it benefit from mobile?

Tuesday September 10, 2013 @ 4:49

Advertisers know the pain of understanding all the media touch points which a consumer has with their ads. For the last three years we've helped brands solve this puzzle with mobile research.

Wearable technology far from tipping point

Wednesday September 4, 2013 @ 8:22

Wearable technology, like smart watches and Google Glass, is for geeks and gadget lovers, with buyers most likely to be technology-minded men. These are some of the results from a survey of over 1,500 smartphone owners in the US and UK that we ran together with a telecoms analyst firm CCS Insight.

Smart watches

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