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Planning For Brand Effectiveness

Monday September 7, 2020 @ 10:09
Planning for Brand Effectiveness: On Device Research reveals the key drivers of campaign impact...
It’s OK to advertise

OOH campaigns that generate emotion, drive effectiveness.

See how social display ads perform in increasing awareness compared to digital display ads.

There’s hardly a marketer out there who isn’t aware of Peter Field and Les Binet’s golden 60:40 rule (the optimal spend split between brand and activation budgets). So why is it that the value of the top 75 brands in the UK declined last year, and why is it that effectiveness seems to be on a terminal decline?

New analysis of On Device Research’s Effectiveness Databank reveals that brands who invest more heavily in campaign measurement, enjoy more positive uplifts in awareness metrics over time...

In our latest blog post, we look at the value of creativity in an increasingly digital world...

In the latest installment of our "Quick Poll" series, this week we looked at the growth of digital display advertising...

On Device Quick Poll: Students and Insurance

Monday March 25, 2019 @ 4:51

With the launch of our new "Quick Poll" series, this week we looked at students and their perceptions of insurance...