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When it comes to product research in Saudi Arabia, HyperPanda customers are the most likely to go mobile first: One third look to their smartphones when deciding which products and services to buy.

Mobile Creative Best Practice 2017

Wednesday March 22, 2017 @ 10:19

Mobile creatives best practices 2017

As mobile grows increasingly impactful for consumers and advertisers, marketers need to understand what drives mobile ad effectiveness in the micro-moments of user engagement. Based on in-depth research, Ian Gibbs of On Device Research gives four key considerations for marketers when addressing the role of mobile and mobile creative in the path to purchase.

The mobile path-to-purchase in Saudi Arabia

Tuesday December 6, 2016 @ 10:52

It is estimated that by the end of 2016, 70.5% of the Saudi Arabian population will own a smartphone, equating to nearly 20 million people in total. Mobile has not only changed the way consumers behave both online and offline; but it has changed how brands connect with consumers, and in an increasingly fragmented media environment has thrown up a whole host of new and exciting planning implications.

Can Mobile Intentions Predict In-Store Behaviours?

Tuesday October 11, 2016 @ 9:53

By Matthew Dodd, Managing Director, On Device Research

For decades, marketing managers have routinely used purchase intention as a proxy for predicting sales. This notion is a cornerstone of many theoretical models of consumer behaviour. For example, Fishbein and Ajzen (1975) wrote, "…if one wants to know whether or not an individual will perform a given behaviour, the simplest and probably most efficient thing one can do is to ask the individual whether he intends to perform that behaviour."

What Mobile Formats Work Best for Millennials?

Wednesday August 17, 2016 @ 7:42

By Matthew Dodd, MD Global Media Effectiveness, On Device Research

  • How can mobile advertising help to nudge this all-important but difficult to influence demographic to buy?
  • What mobile format works best in driving the millennial along the consideration funnel?
  • How best to arrest the younger millennial’s attention whilst on their most loved digital gadget, the smartphone?

By Matthew Dodd, MD Global Media Effectiveness, On Device Research

We are often asked what format works best:

  • Is video worth the incremental cost?
  • Do banners still work?
  • Which format is best for driving call to action vs brand awareness?

In order to answer these questions we delved into our 45,000 / 150 study normative databank to unearth the answers.

Insights into the App Economy across MENA

Monday August 3, 2015 @ 6:17

On Device Research recently teamed up with ArabNet to take a look at the burgeoning app economy in the MENA region, and came up with some interesting insights. Our Managing Director MENA, Nader Kobeissi, presented the report's findings at the ArabNet Digital Summit in Dubai.

When Facebook started seeing a decline in popularity of its social networking platform especially among its younger users, they aggressively fought to stay relevant. Did it work? Our 5 country report reveals the top players in each market and more.

Messenger wars part 2 Facebook

Global smartphone penetration 2014

Tuesday November 11, 2014 @ 3:55

"What's the smartphone penetration in…?" is a question that keeps coming up in our day-to-day work. Google's Consumer Barometer has the answer for at least 47 countries.

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