As we are particularly interested in mobile usage in Africa and the way it has transformed people’s lives, we have conducted a short mobile survey focusing on mobile Internet usage in Kenya.
Mobile only Internet users:
The results showed that for 20% of Kenyan mobile users, the mobile phone is the only possible way for them to access the Internet. This increases to 25% for those living in rural areas.
Heavy Internet Users:
They are heavy Internet users with 42% of Kenyan mobile consumers using the Internet everyday, increasing to 56% for those aged 25-34.
They use their mobile phone to access the Internet because it is convenient and cheaper:
- 55% use mobile Internet as it’s convenient when they are away from their computer
- 51% it’s cheaper than using a computer
- 24% it’s easier than using a computer
People still use their villages electricity supply to charge their mobile phone:
Whilst using electricity in the home (79%) is the most common way to charge their mobile phone, 15% use their villages electricity supply, which increases to 26% for those living in rural areas and 7% use a car battery.
Are you interested in carrying out your own mobile research in Africa? Or want to find out more about mobile consumers?
Find out how by contacting us.
