Understanding mobile consumers

Mobile phones and tablets are changing the lives of consumers by putting information, power and potential into their hands

- for businesses, understanding these consumers has never been more important.

On Device Research taps into the opinions of mobile device owners in any country in the world, at any moment in time.

When a respondent clicks to take a survey we automatically detect their phone specification, allowing us to target people according to their operating system, mobile browser, screen size or handset manufacturer.

Working with our network of mobile publishers means we can also recruit specific device owners at tiny incidence levels, such as owners of Samsung Galaxy S II’s or Nokia’s latest feature phone.

Understanding mobile consumers

Benefits of mobile research

Putting your key questions into the hands of users delivers an in-depth understanding of your customers:

  • Understand the mobile device satisfaction or ‘net promoter’ for specific devices or mobile services
  • Target key audiences and segments, young people, high value mobile customers, developing markets consumers
  • Understand consumer metrics to improve sales of mobile devices and services
  • Enhance your mobile product development with insights you can act on
  • Understand the behaviour and attitudes of mobile consumers
  • Reveal the most effective method to market mobile devices and services to potential customers
  • Profile mobile internet users and the effectiveness of mobile advertising


On Device survey respondents are profiled by their mobile device allowing specific device targeting of survey respondents

  • Respondents profiled by their mobile operator
  • Respondents profiled by their mobile device
  • Target consumers in any country in the world
  • Use mobile diaries to understand time and GPS location of survey respondents when and where they use their device.

"We wanted to reach a wide global audience using a consistent methodology. Using On Device has allowed us to do that and gain new valuable data that has fed into our sales strategy. We’ve worked with them on several projects over the last year and would recommend them to anyone."

Sean D’Arcy -Director of Partner Marketing @ Opera Software