For ITV, the producer of this summer’s must-see TV phenomenon Love Island, measuring the impact of its multiple brand partners’ (including Superdrug, Kellogg’s, Rimmel, Lucozade and Echo Fall) sponsorship activity was a core component of its commercial strategy – helping them to better understand the impact of their media investment, while setting a benchmark in providing ground breaking ad effectiveness research to the industry.
Learn more about the innovative passive ad measurement, brand measurement, and real world footfall tracking that On Device Research put in place for ITV to help prove impact throughout the purchase funnel here.
Key brand results for Superdrug:
The Love Island study has been nominated for a Media Research group award, the winner of which will be announced later this month. Wish us luck!