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Gulshan has a wealth of research experience across measurement, research & insight, digital, audio and print media, including most recently working as Client Partner EMEA at Nielsen.
In his new role, Gulshan will work closely alongside Global Head of Advertising Effectiveness Sarah Robson, focusing on further integrating some of their most popular solutions across the UK market. These include Digital Brand Lift, OOH Brand Lift and the company’s latest offering of Cross Media Brand Lift, which offers a single source approach to defining multi-channel campaign effectiveness.
Gulshan commented on his new appointment:
"Measurement has continued to become more complex as the media landscape has increasingly fragmented, often leaving advertisers uncertain on how their campaigns are truly working. This very challenge is why I'm so excited to be joining the team at On Device Research, which has developed its cross media measurement solution that is a real game-changer for the industry. I’m looking forward to demonstrating to brands and agencies the benefits that On Device Research’s solutions can bring to their marketing work across the advertiser direct market in the UK.”
Alistair Hill, CEO and Co-Founder of On Device Research says Gulshan’s expertise with brands will help On Device Research’s UK clients put an end to inefficient advertising investment and enhance the effectiveness of their campaigns. “It’s great to have Gulshan join us at such a vital stage in the company’s growth. With his wealth of expertise, we are excited for him to join and look forward to expanding our award-winning measurement solutions to more brands and agencies.”
For more information about On Device Research, please visit https://ondeviceresearch.com
