On Device Quick Poll: Students and Insurance

in Fun research
on Monday March 25, 2019 @ 4:51

Our recent poll of 200 students revealed almost half hold no insurance of any type; health insurance is most common (23%).
In fact, only a third (37%) have ever even considered it and the insurance industry has a challenge on its hands to engage this valuable audience.

Example
In part, the issue is a lack of understanding - only 4-in-10 say they even know how insurance works. But more broadly, the industry must make more of an effort to engage with students, particularly the 45% that feel current providers don't do enough to cater for students’ specific needs. However, many students are in control of the choice (28-40%), and the potential to influence this purchase decision exists for companies getting the message right.

Example
All interviewing was completed via our Curious Cat panel, with 200 interviews completed in just 3 days.

To find out how you can use our Curious Cat panel to quickly find out students' perceptions and behaviors, get in touch with info@ondeviceresearch.com today.

Join our Newsletter