Our recent poll of 200 students revealed almost half hold no insurance of any type; health insurance is most common (23%).
In fact, only a third (37%) have ever even considered it and the insurance industry has a challenge on its hands to engage this valuable audience.
In part, the issue is a lack of understanding - only 4-in-10 say they even know how insurance works. But more broadly, the industry must make more of an effort to engage with students, particularly the 45% that feel current providers don't do enough to cater for students’ specific needs. However, many students are in control of the choice (28-40%), and the potential to influence this purchase decision exists for companies getting the message right.
All interviewing was completed via our Curious Cat panel, with 200 interviews completed in just 3 days.
To find out how you can use our Curious Cat panel to quickly find out students' perceptions and behaviors, get in touch with info@ondeviceresearch.com today.
