Someone recently asked us "How will mobile change market research?" It's easy to rattle off the default list of "in-the-moment, shorter surveys, rich data collection, mobile ethnography, passive measurement" and so on.
However, two recent tweets by a mobile analyst Benedict Evans reminded us just how different mobile is and thus how hard it is to see the long term impact of it on not just market research but on any industry.
Mobile is the first time the consumer tech industry has sold, in principle, to every single person on earth. This takes some adjustment— Benedict Evans (@BenedictEvans) August 15, 2014
Think of the first computer you ever used, and how primitive it would seem now. That's how a toddler today will remember the iPad.— Benedict Evans (@BenedictEvans) August 17, 2014
Thus, in the immortal words of Bachman Turner Overdrive: "You ain't seen nothing yet"
Want to discuss how mobile is already changing the market research industry? Get in touch, we're happy to share examples of how our clients are using mobile in over 70 countries to collect opinions faster than ever before.