How will mobile change market research (and every other industry)?

in Mobile trends
on Monday August 18, 2014 @ 3:29

Someone recently asked us "How will mobile change market research?" It's easy to rattle off the default list of "in-the-moment, shorter surveys, rich data collection, mobile ethnography, passive measurement" and so on.

However, two recent tweets by a mobile analyst Benedict Evans reminded us just how different mobile is and thus how hard it is to see the long term impact of it on not just market research but on any industry.

Thus, in the immortal words of Bachman Turner Overdrive: "You ain't seen nothing yet"

Want to discuss how mobile is already changing the market research industry? Get in touch, we're happy to share examples of how our clients are using mobile in over 70 countries to collect opinions faster than ever before.

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