Indonesia Path to Purchase Report, highlighting digital disruption for retailers, now available for download
On Device Research has today released findings from the latest wave of its Path to Purchase tracker which reveals some of the key trends influencing Indonesian consumers’ media consumption habits and shopping habits – both online and offline.
The survey of 500 Indonesian smartphone owners reveals that while digital creates considerable disruption to how brands maintain and grow both mental and physical availability, it also introduces a whole host of exiting new opportunities in how brands can engage with consumers and measure marketing effectiveness.
Key findings include:
- 86% of consumers use the mobile internet daily. Daily online video viewing (70%) beats linear TV (58%)
- 33% prefer influencer content over mainstream broadcaster video.
- 32% make purchases from a brand’s website direct (highlighting the power of direct to consumer models)
- 27% have bought groceries on mobile in last 3 months
To find out more, download a copy of the report:
<odr:wgHref class="btn btn-primary" filename="20180626145137_June 2018 Indonesia Path to Purchase Tracker.pdf">download report</odr:wgHref>