On Device Research uses mobile technology to help brands and their agencies measure marketing effectiveness, attribution and consumer interactions in both developed and emerging markets.
Our Store Effect Products use first party location data from over 5 million consumers to precisely measure the real world impact of online and offline ad campaigns in driving store visits.
We embed our tracking URL into the mobile ad creative and verify we are collecting Device IDs/Cookies correctly.
In-app: Collect Device IDs in our exposure engine, cleanse the IDs.
Browser: Collect cookies in our exposure engine, work with our device graph partner.
We identify those respondents exposed to the campaign and create a matched control group to isolate campaign impact.
We monitor the movements of consumers exposed to your advertising over the campaign period and accurately report on store visits.