Need to better understand how well your mobile campaign drove people to visit the store?
On Device Research uses mobile surveys to measure marketing effectiveness in both developed and emerging markets.
Using proprietary technology, access to consumers and best practice On Device Research helps some of the world’s leading brands, ad agencies and media owners to understand the effectiveness of their online and offline advertising.
So far On Device Research has delivered over 35 million surveys across 92 countries.
The key building blocks for our solution are our tracking technology, proprietary cleansing algorithm, survey platform technology and our fully opted in device ID panel.
We measure GPS & WIFI positions on a continuous 'always on' basis.
Depending on the frequency of visiting the store we can measure
Our Robust Matching Criteria
Test (exposed) & control groups are matched on:
This enables the true impact of mobile advertising to be isolated.
To promote value for money for fresh fruit & vegetables
% who visited the Grocery Store during the 4 week campaign +2 weeks post