Until now, measuring the brand effectiveness of mobile beyond click-through rates has been tough. Traditional cookie tracking can only measure a small proportion of activity, since 70% is in-app.
To overcome these issues, we at On Device Research have developed a new and unique method that enables mobile advertising to be measured in the same way as other media. Consequently, this provides the industry with the necessary confidence to evaluate mobile on a like for like basis.
On Device Research uses mobile surveys to measure marketing effectiveness in both developed and emerging markets.
Using proprietary technology, access to consumers and best practice On Device Research helps some of the world’s leading brands, ad agencies and media owners to understand the effectiveness of their online and offline advertising.
So far On Device Research has delivered over 35 million surveys across 92 countries.
The key building blocks for our solution are our tracking technology, proprietary cleansing algorithm, survey platform technology and our fully opted in device ID panel.
An assessment of how the advertising impacted the awareness and intent funnel.
This enables the true impact of mobile advertising to be isolated.