On Device Research uses mobile technology to help brands and their agencies measure marketing effectiveness, attribution and consumer interactions in both developed and emerging markets.
Our Store Effect Products use first party location data from over 5 million consumers to precisely measure the real world impact of online and offline ad campaigns in driving store visits.
We obtain audio files of the TV ads and/or radio ads; locations of out of home ads; and embed our tracking URL in to digital ads.
We use a combination of cookies, device IDs, ACR (Audio Content Recognition) and geo location data to visualise campaign exposure.
We identify those respondents exposed to the campaign on our Curious cat app.
We monitor the movements of consumers exposed to your advertising over the campaign period and accurately report on store visits and online activity.