Measure campaign attribution by assessing the impact of your Cross Media (TV, OOH, Radio and Digital) Campaign in driving a range of consumer outcomes.
Cross Media Attribution will tell you...
- Visitation Impact: How many people visited the store as a result of the campaign
- Trip Impact: How often they visited the store
- In–campaign store effect
- Post-campaign store effect
- Traffic conversion to product pages and secure baskets
- Online customer journey analysis
- Attribution of sales data to ad exposure where data is available
- The impact of offline and online media in driving each of these outcomes
On Device Research uses mobile technology to help brands and their agencies measure marketing effectiveness, attribution and consumer interactions in both developed and emerging markets.
Our Store Effect Products use first party location data from over 5 million consumers to precisely measure the real world impact of online and offline ad campaigns in driving store visits.
How We Do It
Step 1
We obtain audio files of the TV ads and/or radio ads; locations of out of home ads; and embed our tracking URL in to digital ads.
Step 2
We use a combination of cookies, device IDs, ACR (Audio Content Recognition) and geo location data to visualise campaign exposure.
Step 3
We identify those respondents exposed to the campaign on our Curious cat app.
Step 4
We monitor the movements of consumers exposed to your advertising over the campaign period and accurately report on store visits and online activity.
What we measure
