Until now, measuring the effectiveness of your digital campaign has been siloed to desktop, mobile web, tablet and in-app.
This does not reflect digital consumption in today’s fragmented landscape.
To address this issue, we at On Device Research have developed a new and unique method that enables digital advertising to be measured across all screens to better understand the roles, synergies and effectiveness of each device.
On Device Research uses mobile surveys to measure marketing effectiveness in both developed and emerging markets.
Using proprietary technology, access to consumers and best practice On Device Research helps some of the world’s leading brands, ad agencies and media owners to understand the effectiveness of their online and offline advertising.
So far On Device Research has delivered over 35 million surveys across 92 countries.
The key building blocks for our solution are our tracking technology, proprietary cleansing algorithm, survey platform technology, Cross Device Graph partnerships and our fully opted in device ID panel.