Week 1

Why do brand measurement studies?

This week, we launch the first in our series of videos which focuses on the basic question of Why do brand measurement studies? Alistair Hill, CEO & Co-Founder at On Device Research explains the different types of brand measurement studies available to clients and how these studies can help brands understand how their advertising has worked across key metrics such as awareness, consideration and purchase intent, alongside gaining a greater insight into creative and ad format success.

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