Binu Zachariah an experienced market researcher from India gives his view on India’s economy and the rise of the new consumer. Zachariah also highlights why market researchers cannot adopt a universal market research approach in India and how multi-national corporations are triggering change in the market research process.
How do you market research the world most populous country? China has a population of over 1.3 billion, area of 9.6 billion square kilometers, and over 20 cities with 1+ million inhabitants. Here are 8 tips that give some background info but also practical advice.
The rebounding US economy, that focuses its exports from traditional OECD partners to new growth markets of China and Latin America, is a real lesson for Europe showing that instead of relying on local consumers to spend our way out of trouble has a much better alternative - growth markets.