McDonalds via OMD commissioned On Device Research to understand the impact of their audio advertising campaign via Audacia. They ultimately wanted to better understand how their campaign helped shift awareness of the McDonalds app whilst also improving opinions around the service.
Campaign Vision
Solution
Using an array of innovative tech, On Device Research measured exposure to McDonald’s campaign via Audacia through its audio brand lift solution verifying all audio ad activity across multiple platforms active.
Results
Summary
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