"We have also been calling for a long time for media owners like Facebook and Google not to mark
their own homework and to release data to enable independent evaluation. The referee and player cannot be the same person."
- Sir Martin Sorrell, CEO WPP
Social platforms are a mainstay of every digital campaign now, and nowhere is this truer than in the mobile space. Display spend in social environments amounted to £1.7billion in 2016, 79% of which was in mobile. Compared to the average publisher or DSP, social platforms offer almost unrivalled levels of consumer engagement, attention, and targeting, yet at the same time their analytics predominately exist behind a walled garden with metrics and KPIs unverifiable by third-party measurement solutions.
On Device Research has a unique solution to this challenge. A combination of innovative ad insertion technology, combined with our expertise in tracking, measuring, and verifying digital ad activity offers brands a solution for assessing and optimizing their social media spend as objectively and independently as possible.
On Device Research uses mobile surveys to measure marketing effectiveness in both developed and emerging markets.
Using proprietary technology, access to consumers, and best practice, On Device Research helps some of the world’s leading brands, ad agencies, and media owners to understand the effectiveness of their online and offline advertising.
So far, On Device Research has delivered over 35 million surveys across 95 countries.
The key building blocks for our solution are our tracking technology, proprietary cleansing algorithm, survey platform technology and our fully opted in device ID panel.
The social media campaign positively impacted awareness, with viewing duration playing an influential role.
Stronger ad visibility and playback for Creative A. Stronger click throughs for Creative B