Measure campaign attribution by assessing the impact of your TV Campaign in driving footfall into your stores

TV Store Effect will tell you...

  • Visitation Impact: How many people visited the store as a result of the campaign
  • Trip Impact: How often they visited the store
  • In–campaign store effect
  • Post-campaign store effect
  • The impact of media, creative and frequency on store visits

On Device Research uses mobile technology to help brands and their agencies measure marketing effectiveness, attribution and consumer interactions in both developed and emerging markets.

Our Store Effect Products use first party location data from over 5 million consumers to precisely measure the real world impact of online and offline ad campaigns in driving store visits.

How We Do It

Step 1

We obtain audio files of the TV ads with a minimum exposure of 20%.

Step 2

We use ACR (Audio Content Recognition) technology to passively measure TV ad exposure.

Step 3

We identify those respondents exposed to the campaign on our Curious cat app.

Step 4

We monitor the movements of consumers exposed to your advertising over the campaign period and accurately report on store visits.

What we measure

What we measure: Store Effect