The power of TV in delivering significant brand impact for advertisers is a long established component of the media landscape. However, passively linking ad exposure to brand uplift is harder to do offline than it is online.
Using ACR (Audio Content Recognition) technology and proprietary survey technology, we can measure TV brand impact and allow for consistent measurement and comparison of the media with other channels.
On Device Research uses mobile surveys to measure marketing effectiveness in both developed and emerging markets.
Using proprietary technology, access to consumers and best practice On Device Research helps some of the world’s leading brands, ad agencies and media owners to understand the effectiveness of their online and offline advertising.
So far On Device Research has delivered over 35 million surveys across 95 countries.
We obtain audio files of the TV ads with a minimum exposure of 20%.
We use ACR (Audio Content Recognition) technology to passively measure TV ad exposure.
We identify those respondents exposed to the campaign on our Curious cat app.
Test & control survey groups to isolate the brand impact with results compared against the On Device norms database of 350+ studies.
An assessment of how the advertising impacted the awareness and intent funnel.
This enables the true impact of TV advertising to be isolated.