On Device Research Ltd

Privacy Policy


This Privacy Policy explains what information On Device Research Limited a company registered in England and Wales with number 07329573 (“ODR”, “we”, “us” or “our”) collects about you, how we may use it, and the steps we take to ensure that it is kept secure. It also explains your rights and how to contact us.

Terms we use here - in particular “Incentive”, “Site” and “Survey” - are defined in our Terms and Conditions for Survey Respondents.

Our GDPR statement can be found here: GDPR

What information do we collect?

The personal data we hold may include some or all of the following:

  • Contact and identity data including email address and phone number (we call this Identity and Contact Data)
  • Payment information such as Paypal (Payment Data)
  • Details of Incentives provided or offered to you (Incentive Data)
  • Information contained in surveys (Survey Data)
  • Technical data concerning your use of the our Sites (which includes our Curious Cat app) and Surveys (Technical Data), which may include the Internet protocol (IP) address used to connect your device to the Internet, Location Data, your browser type and version, time zone setting, browser plug-in types and versions, operating system version and platform, app names and/or identifiers, mobile carrier, screen size and device manufacturer, Identification for Advertising (AAID or IDFA), Play I.D. and Mobile Identification Number, device characteristics (device type, OS and battery status) and other device identifiers, and details of your visits to our Sites including traffic data and other communications data.
  • Where activated and you have agreed this on your device, we collect data as to the location of your device as reported by the operating system(Location Data), including the connected Wi-Fi network and Bluetooth network and Bluetooth Low Energy devices in your proximity. You are given the option to opt-in to precise location if you would like to qualify for location-matched tasks.
  • Data we collect to create a profile of you, based on multiple criteria such as Location Data, demography, age and Technical Data, including data on perceived or inferred interests and lifestyle obtained from third parties (Profile Data)
  • Your preferences for the marketing you wish to receive from us and third parties and your communication preferences (Marketing and Communications Data)

Some of your personal data may be shared with us by third parties such as:

  • Technical and Profile Data:
    • Analytics providers (such as Google, Location Sciences AI Limited and AdSquare GmbH)
    • Advertising services and networks
    • Social media services (such as Facebook and Twitter)
    • App stores where our app is available
  • Location Data: location data service providers and partners, including Location Sciences AI Limited and Outlogic. Outlogic’s privacy policy can be found here.

    When this app is in use (or running in the background) we collect and share with our business partners the following device and location data: Precise location data of the device, WiFi signals or Bluetooth Low Energy devices in your proximity, device-based advertising identifiers, app names and/or identifiers, and information about your mobile device such as type of device, operating system version and type, device settings, time zone, carrier, and IP address.

    • That data may be used for the following purposes: (a) to customize and measure ads in apps and other advertising; (b) for app and user analytics; (c) for disease prevention, and cybersecurity; (d) for market, civic / government or other research regarding aggregated human foot and traffic patterns, and (e) to generate proprietary pseudonymized identifiers tied to the information collected for the above purposes.
    • The information we collect, including device data and identifiers and precise location data, may be shared with third parties including advertising and data companies, brands, and analytics, non-profit, financial, government and research organizations and other businesses that do location-based analytics (and their service providers).”
    • To opt out of the use and sale of our partner Outlogic, a location data provider, please go to Outlogic’s “Your Privacy Choices” page. For GDPR, Outlogic’s Trusted Partner List.

  • Payment Data: payment services providers
  • Incentive Data: the provider of the relevant Incentive

Your use of your account with us and the inputting of some Identity and Contact Data and Payment Data, and the gathering of some Technical Data and Profile Data, may be effected by means of cookies. You can set your browser to refuse cookies, to alert you when a website has set or accesses cookies, or you may refuse consent to some cookies. Note that if you refuse cookies some parts of our website or app may not function properly. For more information about the cookie-based information we use, see our Cookie policy.

We also collect, use and share Aggregated Data such as statistical or demographic data. Aggregated Data may be derived from your personal data but is put together in an aggregated and anonymous manner (so that it cannot be associated with any of your Identity and Contact Data or other personal data) and does not constitute personal data for legal purposes. For example, we may anonymise and aggregate your Survey Data, Profile Data and/or Technical Data with that of others and (a) use it for internal management purposes, (b) share it with current or prospective business partners, and (c) use it to target offers that are made through the Sites.

When, as part of your Survey Data or otherwise, we collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data) we do this only with your explicit consent.

How do we use your personal data, and what is our legal basis for doing so ?

These are the legal bases we have for holding and processing your personal data:

  • Contract: To enter into or perform a contract with you
  • Legitimate Interest: For our (or third parties’) legitimate interests, as long as they aren’t overridden by your interests and rights
  • Consent: Your consent
  • Explicit consent: Your explicit consent, where Special Categories of Personal Data are concerned
  • Obligation: To comply with our legal obligations

And here is how we use your personal data, and our relevant legal basis (Our basis) for doing so:

If you register or take part in a Survey with us, you provide us with Identity and Contact Data. That Identity and Contact Data may be supplemented over time with other information, such as Incentive Data, Survey Data and additional or updated Identity and Contact Data. We use this information to maintain your registration with the Sites, advise you of matters relating to Surveys that you have contributed to and administer our relationship with you. Our basis: Consent and Legitimate Interest (to remind you of matters relating to your account).

When you enter into, complete or supplement a Survey, you provide Survey Data, which we may provide to the business or charity that has commissioned the Survey and may compile with survey data contributed by others to create Survey-related reports and summaries. Our basis: Consent, Explicit Consent (for Special Categories of Personal Data) and Legitimate Interest (for the furtherance of our survey-related business).

If you are provided with an Incentive in connection with a Survey, we will use your Identity and Contact Data and Payment Data, and the related Incentive Data, to deal with the provision of that Incentive to you. Our basis: Contract and Legitimate Interest (to receive payment of sums owed to us). [Note that we do not store your complete Payment Data – this is held by payment service providers.

From time to time, you may provide us with feedback or otherwise engage with us in ways that, in combination with other data we hold, may be included in your Profile Data. In using the Sites, we and our service providers will also collect Technical Data. We use Profile Data and Technical Data to analyse your use of the Sites and Surveys and combine it with similar data for other users like you. We use Location Data for location-based analytics and market research. Our use of Profile, Technical and Location data is with the object of making our services, including the Sites and Surveys, better and more relevant to you, to enable us to create content that is more suited to you and to send you more relevant communications. Our basis: Legitimate Interest (making our services and their marketing more specific to you).

Where you opt to receive marketing communications from ODR, we will use your relevant Marketing and Communications Data to communicate that marketing to you. Our basis: Consent.

We retain records of your Surveys and our transactions with you in order to maintain adequate accounting records and to meet legal requirements. Our basis: Obligation.

We will use your Marketing and Communications Data and Identity and Contact Data to keep you informed of important changes to our relationship with you, such as by notifying you of changes to this Privacy Policy. Our basis: Obligation and Legitimate Interest (in maintain a compliant relationship with you).

We will only use your personal data for the above purposes, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. We may process your personal data without your knowledge or consent where this is required or permitted by law.

Whom will we share your personal data with?

We will share your personal data with trusted partners and third parties, but always for the uses referred to above. These third parties are businesses (and in some cases charities) of the following types:

  • businesses or charities that have commissioned surveys that you participate in
  • payment services providers
  • mailing and delivery services
  • website and app hosting providers
  • messaging services providers
  • social media platforms
  • online and offline marketing service providers
  • market research and profiling services
  • identity verification services
  • ad and measurement networks
  • organisations that do location-based analytics (and their service providers)

We may also share your personal data with others where to do so is mandated by applicable law.

Your Marketing and Communications Data will only be shared with a third party for the purpose of them directly marketing to you where you have consented to that marketing.

If we transfer your personal data outside the European Economic Area (EEA) to a country that does not provide a similar level of legal protection to that provided by the United Kingdom’s data protection laws, we put in place legally appropriate safeguards to require the protection of your personal data. You can request details of those safeguards by contacting our Data Protection Officer.

Our location data partner is Location Sciences, with whom we have a DPA which contractually obliges them to only pass on data that is legally obtained. They work with their app publishers to ensure consent is given, and appropriate privacy statements and opt-outs are in place. Location Sciences is also registered with the IAB as a Vendor, and publishers can either implement the Transparency & Consent Framework through their own consent management provider, or use that of Location Sciences.

You can choose to opt-in or opt-out of location-matched tasks at any time in Settings > Curious Cat App.

If we sell our business or assets, your personal data may be provided to the prospective purchaser’s advisers with appropriate legal protections and will be passed to the new owners of the business.

Third Party Processors

Our carefully selected partners and service providers may process personal information about you on our behalf as described below:

Digital Marketing Service Providers

We periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information. Our appointed data processors include:

  • Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733. You can contact Sopro and view their privacy policy at http://sopro.io. Sopro are registered with the ICO Reg: ZA346877 their Data Protection Officer can be emailed at: dpo@sopro.io.

How long will be keep your personal data for?

We keep your personal data for as long as is necessary:

  • for Our basis as specified in this Privacy Policy, and
  • to address relevant legal, tax or accounting requirements, including potential claims by and against us.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure of that data, the purposes for which we process it, whether we can achieve those purposes through other means, as well as legal, taxation and accounting requirements.

You can request more details of how we apply these criteria by contacting our Data Protection Officer

When the need to keep your personal data ends, we either delete or anonymise it.

How do we keep your personal data secure ?

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Your legal rights

Under the law, you have the right to:

  • Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it
  • Request correction of your personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. This enables you to ask us to delete your personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with a legal or regulatory obligation. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; or (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.
  • Withdraw consent to the processing of your personal data, or to profiling by means of your personal data, where consent is the basis for that processing. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact our Data Protection Officer by email to the address specified below. You will not have to pay a fee to exercise any of your legal rights as specified above. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the relevant your personal data (or to exercise any of your other legal rights). This is a security measure we take to help avoid your personal data being disclosed to a person who has no right to receive it.

We may also contact you to ask you for further information in relation to your request to help speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Personal Data Request

To make a personal data request please use our personal data requests form

A personal data request is appropriate if you want:

  • withdraw consent for any Personal Data currently held
  • request the erasure of any Personal Data associated with yourself
  • a copy of all the Personal Data you hold associated with you

Legitimate Interest Assessment

We have conducted a Legitimate Interest Assessment, based on the ICO template.

Contacting us

We have appointed a Data Protection Officer who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact our Data Protection Officer using the details set out below.

Email address of Data Protection Officer: meb@ondeviceresearch.com

Postal address of Data Protection Officer: Meb Gafur, On Device Research, 2nd Floor, White Bear Yard, 144a Clerkenwell Road, London EC1R 5DF

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO.