How are the respondents recruited?

Working with a network of thousands of mobile publishers has given us unprecedented access to consumers on mobile. We can reach a representative sample of mobile internet users in almost any country in the world.

This gives us access to thousands of unique mobile users per day per country.

Using a network of partners we recruit respondents, profile them and verify their phone number. This enables us to text survey invites to panelists and also acts as a vital fraud measure.

1. Survey invite
2. Profiling survey
3. Confirmation & verification

Is it possible to get nationally representative sample on mobile?

In most developed markets mobile is a good way to reach a nationally representative sample of respondents aged 16-55 years.

In emerging markets like Saudi Arabia and India this can be more challenging due to a skew towards males amongst mobile media users. However, we can achieve a nationally representative sample for 16-40 year olds in these tougher markets.

Case study: Mobile delivers more accurate data compared to face-to-face in South-East Asia

How are respondents incentivised?

Incentives depend on several factors – market, type of study, length of the survey, payment method etc.

In developed markets a prize draw paid via PayPal can be an excellent solution for ad hoc studies.

In emerging markets airtime is often the preferred choice and has a positive effect on response rates. We work with local partners to transfer airtime.

For diary studies each respondent who meets the criteria for the study and successfully completes the diary phase is paid an incentive via PayPal.

How do you ensure respondent quality?

Answers that help clients drive business decisions are our bread and butter and we take panel quality extremely seriously.

We employ a number of checks to ensure that our panel respondents and responses are real, valid and representative.

  • One phone number = one panelist = one phone. We prevent multiple respondents using the same device to take surveys.
  • Device fingerprinting – make, model, OS, geo-location and more
  • Re-screening
  • Speeders get removed
  • Straight liners get removed
  • Trap questions to filter out respondents who are not engaged

Crucially each respondent is sent a unique survey link, which can be set to “self destruct” once the survey has been completed.

As a mobile market research specialist we are dedicated to pushing the boundaries of our methodology, and gladly share our experience at industry events. Regular research-on-research is vital for improving respondent engagement and the quality of answers they provide.