Measure campaign attribution by assessing the impact of your Out Of Home Campaign in driving footfall into stores.
Out Of Home Store Effect will tell you...
- Visitation Impact: How many people visited the store as a result of the campaign
- Trip Impact: How often they visited the store
- In–campaign store effect
- Post-campaign store effect
- The impact of media, creative and frequency on store visits
On Device Research uses mobile technology to help brands and their agencies measure marketing effectiveness, attribution and consumer interactions in both developed and emerging markets.
Our Store Effect Products use first party location data from over 5 million consumers to precisely measure the real world impact of online and offline ad campaigns in driving store visits.
How We Do It
Step 1
OOH launches, with a minimum of 20%+ coverage.
Step 2
We collect device IDs in our exposure engine of those exposed to the campaign using our location recording technology within our survey app.
Step 3
We identify those respondents exposed to the campaign and create a matched control group to isolate campaign impact.
Step 4
We monitor the movements of consumers exposed to your advertising over the campaign period and accurately report on store visits.
What we measure
