Measure The Effectiveness of Your Mobile Campaign in Building & Reaching its Audience

Need to better understand how many people saw your mobile campaign and what demographic targets were delivered?

On Device’s Campaign Reach Analysis will tell you...

  • Reach: How many unique devices were reached daily and overall?
  • Frequency: How well dispersed exposures were?
  • Demographics: How well the campaign reached its intended demographic targets (including age, gender, h/h income, region, household size & structure)?
  • Reach Efficiency: How well each platform generated unique reach?
  • Incrementally: What was the size of the overlap between platforms?

On Device Research uses mobile surveys to measure marketing effectiveness in both developed and emerging markets.

Using proprietary technology, access to consumers and best practice On Device Research helps some of the world's leading brands, ad agencies and media owners to understand the effectiveness of their online and of ine advertising.

So far On Device Research has delivered over 35 million surveys across 92 countries.

How We Do It

The key building blocks for our solution are our tracking technology, proprietary cleansing algorithm, survey platform technology and our fully opted in device ID panel.

1. We embed our tracking URL into the ad creative. We verify that we are collecting Device IDs correctly.
2. Campaign goes live and we capture Device IDs that have been exposed to the ad creative.
3. We match these exposed IDs to our Device ID panel which contains both Device IDs & panellist demographics
4. We run the Campaign Reach analysis.

What We Measure

Unique Device Daily Coverage Build Analysis
Unique Device Daily Coverage Build Analysis
Overlap Analysis
Overlap Analysis
Demographic Delivery
Demographic Delivery
Regional / Income Analysis
Regional / Income Analysis

Platforms we work with