Fast moving markets, near real-time marketing campaigns, and short release cycles require agile insights to beat competition

For telcos, handset manufacturers, and app developers the ability to reach the right people on the right mobile device to collect feedback about satisfaction, new offers, fresh-off-the-factory handsets, or app ideas can make all the difference.

Mobile surveys

Benefits of targeted device surveys

  • Up to 40% of mobile owners don't know the name of their phone model - our mobile surveys automatically detect the make and model of the device providing accurate data for clients needing to understand specific device owners
  • Targeting specific and niche device owners as soon as they buy their device is possible using dynamic sampling techniques
  • In-the-context research – collect feedback the way people experience your product – on their mobile devices
  • Speed of results – test app ideas in just 24 hours, larger studies in a few days

Features

  • Precision targeting – want to reach only the owners of Samsung GT-I9505 (KOT49H)? No problem!
  • Device targeting by operating system, brand, model, browser type, OS version, browser etc
  • Understanding niche audiences - mobile moms, casual gamers, chat app users etc

Use cases: Device satisfaction surveys, post launch innovation tracking, mobile internet behaviour tracking, competitive analysis, thought leadership studies, concept testing, segmentation studies

Focus on the right people for real insight

The process is simple and we do the heavy lifting of finding the right people and collecting data that helps you find the answers to your business questions.

1. Targeting spec from you
Define the region, desired demographic groups and handset models, and research goals
2. Reaching the audience
We combine device meta data with people's demographic info
3. Accurate data delivered
Deliverables can be raw data, data tables or full report

Survey respondents can be targeted by:

  • Demographics (age, gender, income)
  • Life stage
  • Product & brand usage
  • Device, manufacturer & OS (iOS, Android, etc)
  • Mobile operator
  • Time & location (time of day, day of week)
  • Regions within emerging markets