In spite of the rising mobile tide brand marketers are still to commit advertising monies in a consistent and significant fashion to the platform.
One of the key road blocks is robust measurement proof that mobile can build brand metrics.
We have developed a new and unique way that enables mobile advertising to be measured in the same way as other media. Thus providing the industry with the necessary confidence to evaluate mobile on a like for like basis.
Assessment of how the advertising campaign impacted the 5 key advertising effectiveness diagnostics:
All results are benchmarked & can be analysed by format, demos, creative, device type etc.
A template survey is used, it includes 15 questions and is designed to be taken on any internet enabled device. Clients can have up to 5 additional custom questions.
Test & control groups are matched on demographics, category engagement and consumer receptivity to mobile advertising.
This enables the true impact of mobile advertising to be determined.
We were delighted with the research provided by Byyd and our agency Blue 449 to spearhead our mobile brand spend in the UK. In a cluttered and fragmented world of advertising media, the mobile device is considered the most personal form of one-to-one marketing for KFC; it’s great to categorically prove that mobile advertising has influenced our target audience throughout the awareness, consideration and purchase stages.