Need to gain accurate, timely and affordable consumer insights in the world's most challenging and fastest growing markets?

Until now accessing these markets has been a significant challenge due to low PC penetration rates, security concerns, and cultural issues with surveying females. This has resulted in costly face to face approaches needing to be adopted or only speaking with the more affluent and urban consumers through online access panels.

Mobile surveys

The mobile experts, 6 year's experience, 35 million mobile surveys, 92 markets covered

The rise of the mobile phone overcomes a lot of these issues, but the mobile internet in many MENA countries is not that same as in western markets with many consumers using low cost android smartphones and some still relying on feature phones to access the internet, often on 2G networks.

On Device Opinions was developed to overcome all these issues. Our unique mobile optimised survey platform provides the better customer experience, it has over 15 times faster page loads than the standard survey tools. This, coupled with our sampling approach that accesses both our 3.5m global mobile panel as well as our unique dynamic sampling technique that allows us to source new, fresh respondents enables marketer's unrivalled access to their consumers in these key markets of growth.

On Device’s MENA Mobile Surveys give the following benefits:

  • Reach – our data is representative of the 16-45 year olds in MENA markets, also giving significant access to females in 17 MENA markets.
  • Data quality – mobile's reach in MENA and the ability for automatic data cleaning means better data accuracy compared to face-to-face or desktop online surveys.
  • Speed – data in days rather than weeks or months
  • Cost – no need to hire an army of face to face interviewers

Markets covered in MENA:

Algeria Kuwait Oman
Bahrain Lebanon Palestine
Egypt Yemen Qatar
Iran United Arab Emirates (UAE) Saudi Arabia (KSA)
Iraq Libya Tunisia
Jordan Morocco

How We Do It

By combining our dynamic sampling capabilities with our 3.5 million person global mobile panel we gets answers to business questions at a quality, speed and cost previously unthinkable:

How mobile surveys work

1. Dynamic Sampling and Mobile Panel selected for the appropriate project.
2. Survey in mobile browser. Works on any connected device, no apps to download.
3. Automatic data cleaning
4. Results & insight delivered via interactive dashboards, data tables or presentation

Survey respondents can be targeted by:

  • Demographics (age, gender, income)
  • Life stage
  • Product & brand usage
  • Device, manufacturer & OS (iOS, Android, etc)
  • Mobile operator
  • Time & location (time of day, day of week)
  • Regions within emerging markets