Measure the opinions of early buyers of mobile devices. Mobile allows for highly accurate targeting of new device owners, making it possible to understand consumer attitudes and react to the market quicker.

Our specialised approach takes advantage of the mobile internet to target specific device users, gaining results quickly in order to understand initial consumer reactions before the product has fully penetrated the market.

Multi Country Surveys

Benefits

  • Optimise marketing of mobile handsets - by understanding who buys specific devices, why they purchased and what influenced them to buy.
  • Aid marketing investment decisions - based on consumer feedback of actual customers of specific devices.
  • Compare device satisfaction to the market average soon after product launch.

Features

  • Compatibility with all web-enabled mobile devices
  • Target specific devices
  • Template surveys for easy setup and access to industry benchmarks
  • Interactive dashboard data visualisation

How Early Buyers Research works

1. Target device
Using programmatic media buying, device verification via user agent and profiling questions
2. Survey in mobile browser
Works on any connected device
3. Results & insight
In days, not weeks. Via interactive dashboards

Analyse data by:

  • Demographics (age, gender, income)
  • Life stage
  • Product & brand usage
  • Device, manufacturer & OS (iOS, Android, etc)
  • Mobile operator
  • Time & location (time of day, day of week)
  • Regions within emerging markets