Digital media is virtually unrivalled in its ability to drive response for clients. However, few brands correctly attribute real world consumer actions and business outcomes to digital ad exposure. Through the combination of a highly experienced team of digital measurement experts and unrivalled privacy first consumer tracking technology, On Device Research’s Digital Store Effect solution will tell you....
On Device Research uses mobile technology to help brands and their agencies measure marketing effectiveness, attribution and consumer interactions in both developed and emerging markets.
Our Store Effect Products use first party location data from over 5 million consumers to precisely measure the real world impact of online and offline ad campaigns in drive store visits.
We embed our tracking URL into the ad creative and verify we are collecting Device IDs and first party cookies correctly.
In-app: Collect Device IDs in our exposure engine, cleanse the IDs.
Desktop and Mobile Browser: Deploy first party cookies to track ad exposure against our panel of privacy-first opted in panellists.
We identify those respondents exposed to the campaign and create a matched control group to isolate campaign impact.
We monitor the movements of consumers exposed to your advertising over the campaign period and accurately report on store visits.