Measure campaign attribution by assessing the impact of your Cross Device Campaign in driving footfall into your stores

Cross Device Store Effect will tell you...

  • Visitation Impact: How many people visited the store as a result of the campaign
  • Trip Impact: How often they visited the store
  • In–campaign store effect
  • Post-campaign store effect
  • The impact of media, creative and frequency on store visits

On Device Research uses mobile technology to help brands and their agencies measure marketing effectiveness, attribution and consumer interactions in both developed and emerging markets.

Our Store Effect Products use first party location data from over 5 million consumers to precisely measure the real world impact of online and offline ad campaigns in driving store visits.

How We Do It

Step 1

We embed our tracking URL into the ad creative and verify we are collecting Device IDs/Cookies correctly.

Step 2

In-app: Collect Device IDs in our exposure engine, cleanse the IDs.
Browser: Collect cookies in our exposure engine, work with our device graph partner.

Step 3

We identify those respondents exposed to the campaign across all devices and create a matched control group to isolate campaign impact

Step 4

We monitor the movements of consumers exposed to your advertising over the campaign period and accurately report on store visits

What we measure

What we measure: Mobile Store Effect