There's no better example of mobile-first or mobile-only country than Nigeria. 88% of the web traffic in that African nation originates from mobile devices, according to an independent web analytics firm StatCounter.
The preferences of the mobile generation is changing and market research methodologies need to keep up. Survey chunking on mobile is our answer to the need for more in-depth studies on mobile.
ESOMAR's fresh annual industry report is quite a read at 140 pages but it's well worth your time. I was naturally interested in the mobile aspect of the research industry so here are a few highlights from the report.
Merhaba! It's time to practice some Turkish as we're soon flying to Istanbul for the annual Esomar Congress. This year we're joining friends from Soundcloud to talk about how mobile research enriches Big Data.
Creating a winning survey with high completion rate, just like writing a good newsletter or making a sales call that closes, is part art, part science. These 7 tips (and a bonus one) will get you to grips with both.
Advertisers know the pain of understanding all the media touch points which a consumer has with their ads. For the last three years we've helped brands solve this puzzle with mobile research.
Millward Brown, a global leader in brand, media and communications research, today announced it is taking its extensive tracking expertise onto mobile, as a part of an aggressive regional mobile research strategy. The strategy will enable faster delivery of insights to marketers in the Africa, Middle East and Asia-Pacific (AMAP) region.
Mobile market research and mobile surveys have been a hot topic for years now and finally market researchers are coming around to the idea of doing some of their research using mobile panels.