Winter Olympics has a problem with the younger audience. Last Friday, while the Sochi Winter Olympics opening ceremony was taking place, we asked over 1000 smartphone users in the UK, and 47% of the 18-24 year olds said they didn't plan to follow the world's largest winter sports event at all.
Unless you've been living under a rock for the past few years then the buzz around wearable technology shouldn't come as a surprise. But how many different applications and do you know besides the usual suspects of fitness tracking and smart watches?
The sample size, or number of people you need to complete your survey, depends on two factors – how big is the population and how confident do you want to be in the results.
China hits 807 million mobile internet subscriptions, or 65% of all mobile subscriptions, in 2013.
"Do your surveys really work on feature phones?" is a question that comes up often in client meetings. Since a photo is worth a 1000 words I'm sharing a few side-by-side shots of our surveys on a feature phone vs a smartphone.
Every month we painstakingly find out the most popular stories that we've shared and put them into a Top 10 of the month newsletter.
Here's what subscribers said about the latest edition:
We're super excited to announce that Martin Tomlinson, former Research Now Client Development Director has joined our team as the Managing Director for our Singapore office, in charge of the south-east Asia region.
Facebook may be the giant among social networks but WhatsApp has taken the lead in social messaging on mobile. Our report on 5-country research reveals this and more.
As a mobile market research company, we like to keep updated about the latest innovations and trends within our industry. As well as writing for our own blog, we also love to read other market research blogs - therefore, we decided to do all the hard work for you and have compiled a list of our favourite of some of the best market research blogs!