Mobile market research news

Mobile market research news

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Nigeria - the leader in mobile web traffic?

Monday October 14, 2013 @ 10:47

There's no better example of mobile-first or mobile-only country than Nigeria. 88% of the web traffic in that African nation originates from mobile devices, according to an independent web analytics firm StatCounter.

The preferences of the mobile generation is changing and market research methodologies need to keep up. Survey chunking on mobile is our answer to the need for more in-depth studies on mobile.

ESOMAR's fresh annual industry report is quite a read at 140 pages but it's well worth your time. I was naturally interested in the mobile aspect of the research industry so here are a few highlights from the report.

Net growth rates in 2012

See you at Esomar Congress: Think Big

Monday September 16, 2013 @ 10:56

Merhaba! It's time to practice some Turkish as we're soon flying to Istanbul for the annual Esomar Congress. This year we're joining friends from Soundcloud to talk about how mobile research enriches Big Data.

SoundCloud diary study

7 tips to increase mobile survey completion rates

Thursday September 12, 2013 @ 3:52

Creating a winning survey with high completion rate, just like writing a good newsletter or making a sales call that closes, is part art, part science. These 7 tips (and a bonus one) will get you to grips with both.

Advertising research - how can it benefit from mobile?

Tuesday September 10, 2013 @ 4:49

Advertisers know the pain of understanding all the media touch points which a consumer has with their ads. For the last three years we've helped brands solve this puzzle with mobile research.

Wearable technology far from tipping point

Wednesday September 4, 2013 @ 8:22

Wearable technology, like smart watches and Google Glass, is for geeks and gadget lovers, with buyers most likely to be technology-minded men. These are some of the results from a survey of over 1,500 smartphone owners in the US and UK that we ran together with a telecoms analyst firm CCS Insight.

Smart watches

Millward Brown, a global leader in brand, media and communications research, today announced it is taking its extensive tracking expertise onto mobile, as a part of an aggressive regional mobile research strategy.  The strategy will enable faster delivery of insights to marketers in the Africa, Middle East and Asia-Pacific (AMAP) region.

14 reasons to mobile-proof your surveys

Tuesday August 27, 2013 @ 1:59

Mobile market research and mobile surveys have been a hot topic for years now and finally market researchers are coming around to the idea of doing some of their research using mobile panels.

Mind-blowing mobile market facts from Indonesia

Tuesday August 27, 2013 @ 1:13

A self proclaimed "geek in Jakarta" Andy Zain has just published a deck about Indonesian mobile market that is just one mind-blowing slide after another. Full deck below, here are some of the highlights.

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