Mobile market research news

Mobile market research news

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When Millward Brown, one of the heavyweights of the market research world, gets on stage and announces that mobile market research beats face-to-face in accuracy then it's time to pay attention.

Moving brand tracking to the mobile world

A week after the Oscar gala and taking of the famous celebrity selfie we asked thousand UK smartphone owners whether they've ever taken a selfie of themselves. Surprise (or not)! A whopping 78% have.

70% of UK smartphone owners seen the Oscars celebrity selfie a week after it was taken

Survey among 1140 UK smartphone owners reveals significant differences in mobile operator satisfaction.

Mobile operator satisfaction

Mobile Malaysia: ahead of the pack

Wednesday February 26, 2014 @ 11:33

Malaysia is often overshadowed by its more populous neighbours - Indonesia, Philippines, Vietnam - but it's really miles ahead of the pack. High internet penetration, growing ecommerce and typical-for-Asia high social media usage tells a story of a more mature growth market.

Mobile Malaysia

Video-on-demand has slowly but surely become the most popular way for UK audiences to enjoy movies. 39% of smartphone owners have used services like Netflix, Lovefilm and others during the last week to enjoy a movie.

Twice a year, the fashion world showcases new designs for the upcoming season in a week-long event in four cities that are considered the hears of the industry: New York, London, Paris, and Milan. A survey of self styled "fashionistas" in these cities reveals how they shop, find style influences, and stay connected.

Winter Olympics has a problem with the younger audience. Last Friday, while the Sochi Winter Olympics opening ceremony was taking place, we asked over 1000 smartphone users in the UK, and 47% of the 18-24 year olds said they didn't plan to follow the world's largest winter sports event at all.

Snowboard is the most popular sport among Brits

Future of wearable tech report 2014

Monday February 3, 2014 @ 9:41

Unless you've been living under a rock for the past few years then the buzz around wearable technology shouldn't come as a surprise. But how many different applications and do you know besides the usual suspects of fitness tracking and smart watches?

Sample size: How many people should take the survey?

Wednesday January 29, 2014 @ 3:42

The sample size, or number of people you need to complete your survey, depends on two factors – how big is the population and how confident do you want to be in the results.

Morning rush hour at Baker Street underground station

China hits 807 million mobile internet subscriptions, or 65% of all mobile subscriptions, in 2013.

China 2013 telco, mobile and internet statistics

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