When Millward Brown, one of the heavyweights of the market research world, gets on stage and announces that mobile market research beats face-to-face in accuracy then it's time to pay attention.
A week after the Oscar gala and taking of the famous celebrity selfie we asked thousand UK smartphone owners whether they've ever taken a selfie of themselves. Surprise (or not)! A whopping 78% have.
Survey among 1140 UK smartphone owners reveals significant differences in mobile operator satisfaction.
Video-on-demand has slowly but surely become the most popular way for UK audiences to enjoy movies. 39% of smartphone owners have used services like Netflix, Lovefilm and others during the last week to enjoy a movie.
Twice a year, the fashion world showcases new designs for the upcoming season in a week-long event in four cities that are considered the hears of the industry: New York, London, Paris, and Milan. A survey of self styled "fashionistas" in these cities reveals how they shop, find style influences, and stay connected.
Winter Olympics has a problem with the younger audience. Last Friday, while the Sochi Winter Olympics opening ceremony was taking place, we asked over 1000 smartphone users in the UK, and 47% of the 18-24 year olds said they didn't plan to follow the world's largest winter sports event at all.
Unless you've been living under a rock for the past few years then the buzz around wearable technology shouldn't come as a surprise. But how many different applications and do you know besides the usual suspects of fitness tracking and smart watches?
The sample size, or number of people you need to complete your survey, depends on two factors – how big is the population and how confident do you want to be in the results.
China hits 807 million mobile internet subscriptions, or 65% of all mobile subscriptions, in 2013.