Mobile market research news

Mobile market research news

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Can you name a country which opened up to the outside world only in 2011, has a mere 10% mobile penetration, and where for half of mobile owners it's the only way to go online?

We can! The country is Myanmar (formerly Burma) and here's the world's first report that focuses on its mobile internet users and usage.

Myanmar mobile internet report

Nader KobeissiIt's a great pleasure to welcome Nader Kobeissi to our team as the new Managing Director for Middle-East and North Africa (MENA) region. Nader's immediate task is launching our Dubai office.

Smartphone-owning soccer fans across the globe expect their mobile devices to take on a pivotal role when it comes to their FIFA World Cup 2014 experience, according to “2014 World Cup: A Global Mobile Perspective,” a landmark international study from IAB.

Today we're proud to announce a breakthrough mobile solution that delivers classic brand lift metrics for brand advertisers in a world where mobile is the new first screen.

Young couple looking at mobile

58% of Brits plan to travel abroad this summer

Thursday May 29, 2014 @ 1:13

Summer is nearly here! We surveyed over 1,100 Brits over a weekend in May 2014 about their holiday plans. Popular destinations, how much money they plan to spend, and how many cannot afford a holiday- we have it all.

UK passport

Mary MeekerMary Meeker's annual internet trends report 2014 doesn't disappoint - its 164 slides are choke full of data points and insight into the most important consumer trends this year.

Mobile trends, especially in emerging markets, are most interesting to us so I'm pulling out a few graphs that highlight fast changes in those areas. (Full report is embedded at the end of the post.)

New research proves that the old claim by outdoor media industry that out-of-home environment is great for reaching consumers, as we are more alert, active and purposeful, is in fact true. We are 33% more alert, and have 28% higher propensity to take action compared to ads in other media.

Outdoor ads effective, we are 33% more alert when outdoors

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Tuesday April 8, 2014 @ 9:24

On Device Research's newsletter contains news from the crossroads of mobile and market research, interesting case studies, mobile usage around the world and changing behaviour as mobile digs deeper into our daily lives.

500,000 views on Slideshare! It's such a nice milestone we decided to look back at the most popular presentations we've published. They all have something in common - topical, timely, controversial. We'll break it down for you.

Slideshare view graph

AdReaction, the largest ever study on multiscreen usage in 30 countries, shows that mobile is the new "first screen" and that marketers need to understand the behaviour around shifting, stacking and meshing to win the most precious of resources - people's attention.

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