Mobile market research news

Mobile market research news

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A detailed snapshot of Africa's media usage

Tuesday October 21, 2014 @ 8:57

In 2013 Russel Southwood from Balancing Act approached On Device Research to help map the media landscape of Sub-Saharan Africa. The full report is now available for download.

Sub-Saharan African media landscape

Mobile usage in retail in Middle East in 2014

Tuesday October 14, 2014 @ 9:09

Saudi Arabia and United Arab Emirates (UAE) have some of the highest smartphone penetrations in the world, 76% and 75% respectively. Both countries have also embraced the shopping-as-entertainment culture.

This inspired us to add Egypt into the mix and research how people use their phones while in stores and shopping malls, be that for shopping-related activities or just for entertainment.

MENA mobile shopping report

Someone recently asked us "How will mobile change market research?" It's easy to rattle off the default list of "in-the-moment, shorter surveys, rich data collection, mobile ethnography, passive measurement" and so on.

However, two recent tweets by a mobile analyst Benedict Evans reminded us just how different mobile is and thus how hard it is to see the long term impact of it on not just market research but on any industry.

Benedict Evan's tweet

Ray Poynter, Navin Williams and Sue York have just published a few chapters from their upcoming "The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers" online free of charge. You can read these chapters below or download them your computer.

Handbook of Mobile Market Research

With a population of 97 million, the Philippines is an appealing South-East Asian market for brands. The country has been slow off the mark when it comes to mobile internet penetration and usage but is catching up fast with its more advanced neighbours like Indonesia, Malaysia and Vietnam.

Philippines mobile internet trends

Will UllsteinWorking together with great people is one of the best parts of On Device Research so we're very happy to announce Leanne Caldwell and Will Ullstein have joined our commercial team in the UK.

Can you name a country which opened up to the outside world only in 2011, has a mere 10% mobile penetration, and where for half of mobile owners it's the only way to go online?

We can! The country is Myanmar (formerly Burma) and here's the world's first report that focuses on its mobile internet users and usage.

Myanmar mobile internet report

Nader KobeissiIt's a great pleasure to welcome Nader Kobeissi to our team as the new Managing Director for Middle-East and North Africa (MENA) region. Nader's immediate task is launching our Dubai office.

Smartphone-owning soccer fans across the globe expect their mobile devices to take on a pivotal role when it comes to their FIFA World Cup 2014 experience, according to “2014 World Cup: A Global Mobile Perspective,” a landmark international study from IAB.

Today we're proud to announce a breakthrough mobile solution that delivers classic brand lift metrics for brand advertisers in a world where mobile is the new first screen.

Young couple looking at mobile

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