Mobile market research news

Mobile market research news

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New research proves that the old claim by outdoor media industry that out-of-home environment is great for reaching consumers, as we are more alert, active and purposeful, is in fact true. We are 33% more alert, and have 28% higher propensity to take action compared to ads in other media.

Outdoor ads effective, we are 33% more alert when outdoors

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Tuesday April 8, 2014 @ 9:24

On Device Research's newsletter contains news from the crossroads of mobile and market research, interesting case studies, mobile usage around the world and changing behaviour as mobile digs deeper into our daily lives.

500,000 views on Slideshare! It's such a nice milestone we decided to look back at the most popular presentations we've published. They all have something in common - topical, timely, controversial. We'll break it down for you.

Slideshare view graph

AdReaction, the largest ever study on multiscreen usage in 30 countries, shows that mobile is the new "first screen" and that marketers need to understand the behaviour around shifting, stacking and meshing to win the most precious of resources - people's attention.

When Millward Brown, one of the heavyweights of the market research world, gets on stage and announces that mobile market research beats face-to-face in accuracy then it's time to pay attention.

Moving brand tracking to the mobile world

A week after the Oscar gala and taking of the famous celebrity selfie we asked thousand UK smartphone owners whether they've ever taken a selfie of themselves. Surprise (or not)! A whopping 78% have.

70% of UK smartphone owners seen the Oscars celebrity selfie a week after it was taken

Survey among 1140 UK smartphone owners reveals significant differences in mobile operator satisfaction.

Mobile operator satisfaction

Mobile Malaysia: ahead of the pack

Wednesday February 26, 2014 @ 11:33

Malaysia is often overshadowed by its more populous neighbours - Indonesia, Philippines, Vietnam - but it's really miles ahead of the pack. High internet penetration, growing ecommerce and typical-for-Asia high social media usage tells a story of a more mature growth market.

Mobile Malaysia

Video-on-demand has slowly but surely become the most popular way for UK audiences to enjoy movies. 39% of smartphone owners have used services like Netflix, Lovefilm and others during the last week to enjoy a movie.

Twice a year, the fashion world showcases new designs for the upcoming season in a week-long event in four cities that are considered the hears of the industry: New York, London, Paris, and Milan. A survey of self styled "fashionistas" in these cities reveals how they shop, find style influences, and stay connected.

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