We've been in the mobile research game for 5 years now and while we've grown sizeably (now with 3 global offices) we're still striving to take mobile research mainstream. Throwing it to our audience at MRMW Singapore, we asked our fellow researchers what they felt were the biggest barriers for mobile research.
When Facebook started seeing a decline in popularity of its social networking platform especially among its younger users, they aggressively fought to stay relevant. Did it work? Our 5 country report reveals the top players in each market and more.
PeopleTalk 2014 is a two-day conference held in Dubai representing the GCC region. Here, 8 inspiring speakers cover 7 hot topics for people and businesses in MENA today. They presented to some of the biggest global and local organisations, such as Nestle, PWC and the Government of Dubai.
The PeopleTalk conference explored how the rapid economic growth of the region has led to a highly connected, creative and tech savvy population. The conference's host Leo Burnett has described the region as a place ready for big things.
"What's the smartphone penetration in…?" is a question that keeps coming up in our day-to-day work. Google's Consumer Barometer has the answer for at least 47 countries.
It's one thing to be constantly told that "mobile is big, mobile is important" but a very different story to see a chart like the one from Benedict Evan's excellent "Mobile is Eating the World" presentation below.
Access to the internet through one's phone is fundamentally changing lives in Africa while in developed markets like the UK the effect is more pronounced, bringing incremental improvements.
This is the main takeaway from our latest survey that that discovered that 63% of Africans find that mobile internet has “greatly improved” their lives, compared to 40% of people in the UK.
In 2013 Russel Southwood from Balancing Act approached On Device Research to help map the media landscape of Sub-Saharan Africa. The full report is now available for download.
Saudi Arabia and United Arab Emirates (UAE) have some of the highest smartphone penetrations in the world, 76% and 75% respectively. Both countries have also embraced the shopping-as-entertainment culture.
This inspired us to add Egypt into the mix and research how people use their phones while in stores and shopping malls, be that for shopping-related activities or just for entertainment.
Someone recently asked us "How will mobile change market research?" It's easy to rattle off the default list of "in-the-moment, shorter surveys, rich data collection, mobile ethnography, passive measurement" and so on.
However, two recent tweets by a mobile analyst Benedict Evans reminded us just how different mobile is and thus how hard it is to see the long term impact of it on not just market research but on any industry.