Those interested in researching the increasingly wealthy group of consumers in BRIC nations, do not always have the luxury of choice when it comes to choosing a research methodology. Traditional techniques can be costly, timely and sometimes not even possible, which is why the vast uptake of relatively cheap mobile devices and access to the mobile Internet, provides an interesting alternative for the research industry.
A recent BBC Radio 4 show “China’s New Iron Rice Bowl” is a fascinating view into the problems and challenges the new growing middle class and urban migrants have created for China. Here are the highlights…
Binu Zachariah an experienced market researcher from India gives his view on India’s economy and the rise of the new consumer. Zachariah also highlights why market researchers cannot adopt a universal market research approach in India and how multi-national corporations are triggering change in the market research process.
While we love mobile market research it’s not the only thing we’re good at. Turns out three of us have ping pong tables at home while three more consider themselves "quite good" at it.