While everyone was getting excited about the potential of the BRIC nations, Africa quietly emerged as the real growth story. No other continent offers the same growth potential.
How do you market research the world most populous country? China has a population of over 1.3 billion, area of 9.6 billion square kilometers, and over 20 cities with 1+ million inhabitants. Here are 8 tips that give some background info but also practical advice.
The rebounding US economy, that focuses its exports from traditional OECD partners to new growth markets of China and Latin America, is a real lesson for Europe showing that instead of relying on local consumers to spend our way out of trouble has a much better alternative - growth markets.
The frustration expressed on social networking sites about O2’s recent technology problems highlights just how integral mobile phones have become to our lives. In emerging markets the impact of technology has been even more profound.
We’re just about ready for the Insight Show at Marketing Week Live! If you’re attending stop by at stand F115 and say hello, we have lots of new and exciting stuff to tell you about including our new Omnibus Survey and soon to be released Youth Consumer Confidence Index in Growth Markets. Hopefully we'll see you there!
We recently shared with you our 8 best practice principles for creating a successful mobile survey, with some examples of how you need to adapt things such as incentives for the market you’re researching. The guide was based on our experiences and another company willing to share their knowledge of international research is Synovate (now IPSOS) in their Tips for Conducting Market Research in Emerging Markets white paper.