Binu Zachariah an experienced market researcher from India gives his view on India’s economy and the rise of the new consumer. Zachariah also highlights why market researchers cannot adopt a universal market research approach in India and how multi-national corporations are triggering change in the market research process.
While we love mobile market research it’s not the only thing we’re good at. Turns out three of us have ping pong tables at home while three more consider themselves "quite good" at it.
China’s industrial infrastructure has gone from backwater to high end in just 20 years. Economic growth has slowed, but don’t believe all the gloom and doom stories - most key sectors like energy, chemicals, pharmaceuticals, automotive, etc. continue their robust growth. Here are tips for conducting industrial market research in this huge but complex arena.
While everyone was getting excited about the potential of the BRIC nations, Africa quietly emerged as the real growth story. No other continent offers the same growth potential.
How do you market research the world most populous country? China has a population of over 1.3 billion, area of 9.6 billion square kilometers, and over 20 cities with 1+ million inhabitants. Here are 8 tips that give some background info but also practical advice.
The rebounding US economy, that focuses its exports from traditional OECD partners to new growth markets of China and Latin America, is a real lesson for Europe showing that instead of relying on local consumers to spend our way out of trouble has a much better alternative - growth markets.