Mobile market research news

Mobile market research news

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Africa is the fastest growing mobile market in the world after Asia, but their use extends far beyond just telephony. The power of the mobile is forging a new enterprise culture in Africa from banking, to agriculture and healthcare.

african-people-mobile-phone

While everyone was getting excited about the potential of the BRIC nations, Africa quietly emerged as the real growth story. No other continent offers the same growth potential.

African market

8 tips for (mobile) market research in China

Monday August 6, 2012 @ 9:22

How do you market research the world most populous country? China has a population of over 1.3 billion, area of 9.6 billion square kilometers, and over 20 cities with 1+ million inhabitants. Here are 8 tips that give some background info but also practical advice.

Chinese boys using a mobile

The rebounding US economy, that focuses its exports from traditional OECD partners to new growth markets of China and Latin America, is a real lesson for Europe showing that instead of relying on local consumers to spend our way out of trouble has a much better alternative - growth markets.

US trade growth since 2007

Would you give up your mobile for a year?

Tuesday July 24, 2012 @ 2:14

Over a third of the respondents we asked wouldn’t give up their mobile for a year, instead opting to give up sex, TV, eating out and drinking! 37% would not give up their mobile

The frustration expressed on social networking sites about O2’s recent technology problems highlights just how integral mobile phones have become to our lives. In emerging markets the impact of technology has been even more profound.

Money, cards and mobile phone

Visit us at the Insight Show at stand F115

Friday June 22, 2012 @ 3:26

We’re just about ready for the Insight Show at Marketing Week Live! If you’re attending stop by at stand F115 and say hello, we have lots of new and exciting stuff to tell you about including our new Omnibus Survey and soon to be released Youth Consumer Confidence Index in Growth Markets. Hopefully we'll see you there!

We recently shared with you our 8 best practice principles for creating a successful mobile survey, with some examples of how you need to adapt things such as incentives for the market you’re researching. The guide was based on our experiences and another company willing to share their knowledge of international research is Synovate (now IPSOS) in their Tips for Conducting Market Research in Emerging Markets white paper.

With an impressive 70% viewing mobile ads as a personal invitation from brands rather than an invasion, it opens up new opportunities for brand advertisers to engage with their consumers.

IAB&ODR-mconsumer-in-store

The state of the mobile web 2012

Thursday May 17, 2012 @ 9:07

When Opera Software wanted to understand trends in mobile-internet browsing, and the effect of the Opera mobile browser they turned to us, and together we surveyed over 34,000 users, in 22 countries, on four continents.

Opera mobile browser user, young man

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