We are starting to see a considerable need for mobile research panels and have doubled the business year on year. It is fantastic to welcome three new team members who bring a wealth of experience from the research sector and who have worked for high growth companies. But most importantly they are nice people who we will all enjoy working with.
Fresh back from Mobile World Congress in Barcelona and filled with lots of inspiration, here are the top themes we found at one of the most important events in the mobile industry calendar, attended by over 70,000 people.
Mobile apps offer consumers fun and functionality via the one device that stays with them throughout the day. In recent months, however, a few high profile apps have hit the news for all the wrong reasons with transgressions around collection and use of personal data. The importance of trust and privacy of personal data, are just some of the key issues raised in MEF's Global Privacy Report, carried out in partnership with On Device Research.
Africa today is a safer, more stable and prosperous region. The world's attention is increasingly turning to Africa, as one of the few places left where significant growth can be achieved, but success depends on understanding this diverse continent. Matthew Angus, Research Director of KLA, a South African based research agency, talks to us about how mobile research is gaining traction as the best way to gain insights into African markets.
Huawei is to launch a low-cost Windows Phone 8 device in seven African markets this quarter as part of a partnership with Microsoft to drive up smartphone penetration on the continent. Currently in Africa, smartphones account for only about 10 percent of total phones in the market.
This is just one of the themes being discussed at the 2013 Mobile Web East Africa Conference in Kenya. This promises to be a fascinating conference, exploring how mobile has changed the lives of African people, a subject we’re particularly interested in.