Mobile market research news

Mobile market research news

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We were very pleased to hear the UK Marketing Society decided to dedicate part of their annual conference to the potential of emerging markets for Western brands, a topic we have championed many times.

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Mobile network Everything Everywhere is now offering 4G services in the UK. There is no doubt that faster Internet connection and data download speeds will increase the usability of the mobile Internet, but what does it mean for the mobile research industry?

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Mobile Web overtakes PC Web in China

Monday November 19, 2012 @ 4:36

Mobile phones are now the most common way for people to connect to the Internet in China and over 50% of new Internet users, were from rural areas.

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Over a third of global mobile media users follow the English Premier League, and it's even more popular in South Africa and some of the Arab states, than in the UK.

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Those interested in researching the increasingly wealthy group of consumers in BRIC nations, do not always have the luxury of choice when it comes to choosing a research methodology. Traditional techniques can be costly, timely and sometimes not even possible, which is why the vast uptake of relatively cheap mobile devices and access to the mobile Internet, provides an interesting alternative for the research industry.

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Mobile expert Werner Egipsy Souza, is a keen enthusiast when it comes to mobile technology and how it can improve the quality of life for people living in India. From his experiences Souza tells On Device Research about the impact the mobile device has already had on people lives in India.

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Tips for conducting market research in India

Thursday October 11, 2012 @ 9:22

Senior Research Analyst Usman Shaik, talks to On Device Research about his perspective on conducting primary and secondary market research in his home territory India.

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We’ve launched our young people’s consumer confidence index (YPCC) to help businesses understand what young people think about their current and future economic prospects, in developed and growth markets.

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Mike Kirkham, the former CEO of TNS the global market research agency tells On Device Research why businesses looking to develop in emerging markets, should consider mobile as a research tool.

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A recent BBC Radio 4 show “China’s New Iron Rice Bowl” is a fascinating view into the problems and challenges the new growing middle class and urban migrants have created for China. Here are the highlights…

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