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Binu Zachariah an experienced market researcher from India gives his view on India’s economy and the rise of the new consumer. Zachariah also highlights why market researchers cannot adopt a universal market research approach in India and how multi-national corporations are triggering change in the market research process.

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3 lessons from our table tennis session

Tuesday September 4, 2012 @ 12:53

While we love mobile market research it’s not the only thing we’re good at. Turns out three of us have ping pong tables at home while three more consider themselves "quite good" at it.

On Device Research pingpong battle

Mobile mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. mums control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions.

mother-baby (1)

Conducting Industrial Market Research in China

Tuesday August 28, 2012 @ 6:29

China’s industrial infrastructure has gone from backwater to high end in just 20 years. Economic growth has slowed, but don’t believe all the gloom and doom stories - most key sectors like energy, chemicals, pharmaceuticals, automotive, etc. continue their robust growth. Here are tips for conducting industrial market research in this huge but complex arena.

Construction works in Huashi

Native Brazilian market researcher Isabel Pinto, talks about some of the considerations needed when conducting research in Brazil - the sixth-biggest economy in the world.

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Africa is the fastest growing mobile market in the world after Asia, but their use extends far beyond just telephony. The power of the mobile is forging a new enterprise culture in Africa from banking, to agriculture and healthcare.

african-people-mobile-phone

While everyone was getting excited about the potential of the BRIC nations, Africa quietly emerged as the real growth story. No other continent offers the same growth potential.

African market

8 tips for (mobile) market research in China

Monday August 6, 2012 @ 9:22

How do you market research the world most populous country? China has a population of over 1.3 billion, area of 9.6 billion square kilometers, and over 20 cities with 1+ million inhabitants. Here are 8 tips that give some background info but also practical advice.

Chinese boys using a mobile

The rebounding US economy, that focuses its exports from traditional OECD partners to new growth markets of China and Latin America, is a real lesson for Europe showing that instead of relying on local consumers to spend our way out of trouble has a much better alternative - growth markets.

US trade growth since 2007

Would you give up your mobile for a year?

Tuesday July 24, 2012 @ 2:14

Over a third of the respondents we asked wouldn’t give up their mobile for a year, instead opting to give up sex, TV, eating out and drinking! 37% would not give up their mobile

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