Mobile market research news

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Mobile will enable Africa to lead the world

Tuesday January 29, 2013 @ 9:59

This is just one of the themes being discussed at the 2013 Mobile Web East Africa Conference in Kenya. This promises to be a fascinating conference, exploring how mobile has changed the lives of African people, a subject we’re particularly interested in.

Mobile ad revenue to reach $11.4bn in 2013

Monday January 28, 2013 @ 10:02

Global mobile ad revenue was $9.7bn in 2012, and will increase by 17.5% between 2012 and 2013, to reach $11.4bn. The Asia Pacific region continues to lead the world, with $4.3bn, 44% of revenue, made here in 2012. China and India will increasingly contribute to this.


Mobile money now accepted on Tanzanian airline

Wednesday January 23, 2013 @ 3:09

M-Pesa mobile banking is used by 17m subscribers in Kenya and 9m in Tanzania in place of a traditional bank account. Users can access the site to book flights and then receive a unique booking number by SMS, with payments made via mobile to fastjet’s business number.


EE cuts price plan after months of consumer research

Wednesday January 23, 2013 @ 10:23

Just three months after the launch of the UK's first 4G network, Everything Everywhere (EE) has unveiled what it describes as "new price plan offers" to offer customers more choice.


Given all the headaches, why has mapping moved to the centre of some of the most contentious fights in tech, including Apple's escalating feud with Google? Mobile software competitors - Amazon, Apple, Google, Microsoft, Nokia, and a host of others -all share the same hunch that maps sit at the core of our digital future.


UK retailers experienced a surge in visits from mobile phones over the Christmas period, with traffic increasing by up to 100% between December 24 and 27.


The UK and US have now passed the 50% mark for smartphone penetration, making 2013 a very exciting year for those who are embracing mobile, and a challenging year for those who are not.


The On Device Research team goes cocktail making

Friday December 14, 2012 @ 2:34

We thought for our next team competition challenge we’d get into the festive spirit, enjoy a Christmas lunch and try our hand at cocktail making.

Nearly two-thirds of mobile phone video usage happens at home, providing cross-media opportunities for marketers. 92% of consumers also share mobile video clips with others, allowing digital video advertising to go viral.

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Mobile trends in 2013

Tuesday December 11, 2012 @ 10:08

Technology advances, increased smart device penetration and new M:commerce opportunities means 2013 is going to be an interesting year for mobile. We give our view on what the top mobile trends will be in 2013.


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