Mobile market research news

Mobile market research news

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Given all the headaches, why has mapping moved to the centre of some of the most contentious fights in tech, including Apple's escalating feud with Google? Mobile software competitors - Amazon, Apple, Google, Microsoft, Nokia, and a host of others -all share the same hunch that maps sit at the core of our digital future.

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UK retailers experienced a surge in visits from mobile phones over the Christmas period, with traffic increasing by up to 100% between December 24 and 27.

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The UK and US have now passed the 50% mark for smartphone penetration, making 2013 a very exciting year for those who are embracing mobile, and a challenging year for those who are not.

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The On Device Research team goes cocktail making

Friday December 14, 2012 @ 2:34

We thought for our next team competition challenge we’d get into the festive spirit, enjoy a Christmas lunch and try our hand at cocktail making.

Nearly two-thirds of mobile phone video usage happens at home, providing cross-media opportunities for marketers. 92% of consumers also share mobile video clips with others, allowing digital video advertising to go viral.

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Mobile trends in 2013

Tuesday December 11, 2012 @ 10:08

Technology advances, increased smart device penetration and new M:commerce opportunities means 2013 is going to be an interesting year for mobile. We give our view on what the top mobile trends will be in 2013.

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We were very pleased to hear the UK Marketing Society decided to dedicate part of their annual conference to the potential of emerging markets for Western brands, a topic we have championed many times.

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Mobile network Everything Everywhere is now offering 4G services in the UK. There is no doubt that faster Internet connection and data download speeds will increase the usability of the mobile Internet, but what does it mean for the mobile research industry?

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Mobile Web overtakes PC Web in China

Monday November 19, 2012 @ 4:36

Mobile phones are now the most common way for people to connect to the Internet in China and over 50% of new Internet users, were from rural areas.

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Over a third of global mobile media users follow the English Premier League, and it's even more popular in South Africa and some of the Arab states, than in the UK.

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