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Tips for conducting market research in India

Thursday October 11, 2012 @ 9:22

Senior Research Analyst Usman Shaik, talks to On Device Research about his perspective on conducting primary and secondary market research in his home territory India.

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We’ve launched our young people’s consumer confidence index (YPCC) to help businesses understand what young people think about their current and future economic prospects, in developed and growth markets.

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Mike Kirkham, the former CEO of TNS the global market research agency tells On Device Research why businesses looking to develop in emerging markets, should consider mobile as a research tool.

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A recent BBC Radio 4 show “China’s New Iron Rice Bowl” is a fascinating view into the problems and challenges the new growing middle class and urban migrants have created for China. Here are the highlights…

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Binu Zachariah an experienced market researcher from India gives his view on India’s economy and the rise of the new consumer. Zachariah also highlights why market researchers cannot adopt a universal market research approach in India and how multi-national corporations are triggering change in the market research process.

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3 lessons from our table tennis session

Tuesday September 4, 2012 @ 12:53

While we love mobile market research it’s not the only thing we’re good at. Turns out three of us have ping pong tables at home while three more consider themselves "quite good" at it.

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Mobile mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. mums control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions.

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Conducting Industrial Market Research in China

Tuesday August 28, 2012 @ 6:29

China’s industrial infrastructure has gone from backwater to high end in just 20 years. Economic growth has slowed, but don’t believe all the gloom and doom stories - most key sectors like energy, chemicals, pharmaceuticals, automotive, etc. continue their robust growth. Here are tips for conducting industrial market research in this huge but complex arena.

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Native Brazilian market researcher Isabel Pinto, talks about some of the considerations needed when conducting research in Brazil - the sixth-biggest economy in the world.

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