Mobile market research news

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Mobile will enable Africa to lead the world

Tuesday January 29, 2013 @ 9:59

This is just one of the themes being discussed at the 2013 Mobile Web East Africa Conference in Kenya. This promises to be a fascinating conference, exploring how mobile has changed the lives of African people, a subject we’re particularly interested in.

Mobile ad revenue to reach $11.4bn in 2013

Monday January 28, 2013 @ 10:02

Global mobile ad revenue was $9.7bn in 2012, and will increase by 17.5% between 2012 and 2013, to reach $11.4bn. The Asia Pacific region continues to lead the world, with $4.3bn, 44% of revenue, made here in 2012. China and India will increasingly contribute to this.

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Mobile money now accepted on Tanzanian airline

Wednesday January 23, 2013 @ 3:09

M-Pesa mobile banking is used by 17m subscribers in Kenya and 9m in Tanzania in place of a traditional bank account. Users can access the m.fastjet.com site to book flights and then receive a unique booking number by SMS, with payments made via mobile to fastjet’s business number.

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EE cuts price plan after months of consumer research

Wednesday January 23, 2013 @ 10:23

Just three months after the launch of the UK's first 4G network, Everything Everywhere (EE) has unveiled what it describes as "new price plan offers" to offer customers more choice.

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Given all the headaches, why has mapping moved to the centre of some of the most contentious fights in tech, including Apple's escalating feud with Google? Mobile software competitors - Amazon, Apple, Google, Microsoft, Nokia, and a host of others -all share the same hunch that maps sit at the core of our digital future.

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UK retailers experienced a surge in visits from mobile phones over the Christmas period, with traffic increasing by up to 100% between December 24 and 27.

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The UK and US have now passed the 50% mark for smartphone penetration, making 2013 a very exciting year for those who are embracing mobile, and a challenging year for those who are not.

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The On Device Research team goes cocktail making

Friday December 14, 2012 @ 2:34

We thought for our next team competition challenge we’d get into the festive spirit, enjoy a Christmas lunch and try our hand at cocktail making.

Nearly two-thirds of mobile phone video usage happens at home, providing cross-media opportunities for marketers. 92% of consumers also share mobile video clips with others, allowing digital video advertising to go viral.

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Mobile trends in 2013

Tuesday December 11, 2012 @ 10:08

Technology advances, increased smart device penetration and new M:commerce opportunities means 2013 is going to be an interesting year for mobile. We give our view on what the top mobile trends will be in 2013.

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