Mobile market research news

Mobile market research news

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The UK and US have now passed the 50% mark for smartphone penetration, making 2013 a very exciting year for those who are embracing mobile, and a challenging year for those who are not.


The On Device Research team goes cocktail making

Friday December 14, 2012 @ 2:34

We thought for our next team competition challenge we’d get into the festive spirit, enjoy a Christmas lunch and try our hand at cocktail making.

Nearly two-thirds of mobile phone video usage happens at home, providing cross-media opportunities for marketers. 92% of consumers also share mobile video clips with others, allowing digital video advertising to go viral.

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Mobile trends in 2013

Tuesday December 11, 2012 @ 10:08

Technology advances, increased smart device penetration and new M:commerce opportunities means 2013 is going to be an interesting year for mobile. We give our view on what the top mobile trends will be in 2013.


We were very pleased to hear the UK Marketing Society decided to dedicate part of their annual conference to the potential of emerging markets for Western brands, a topic we have championed many times.


Mobile network Everything Everywhere is now offering 4G services in the UK. There is no doubt that faster Internet connection and data download speeds will increase the usability of the mobile Internet, but what does it mean for the mobile research industry?


Mobile Web overtakes PC Web in China

Monday November 19, 2012 @ 4:36

Mobile phones are now the most common way for people to connect to the Internet in China and over 50% of new Internet users, were from rural areas.


Over a third of global mobile media users follow the English Premier League, and it's even more popular in South Africa and some of the Arab states, than in the UK.


Those interested in researching the increasingly wealthy group of consumers in BRIC nations, do not always have the luxury of choice when it comes to choosing a research methodology. Traditional techniques can be costly, timely and sometimes not even possible, which is why the vast uptake of relatively cheap mobile devices and access to the mobile Internet, provides an interesting alternative for the research industry.


Mobile expert Werner Egipsy Souza, is a keen enthusiast when it comes to mobile technology and how it can improve the quality of life for people living in India. From his experiences Souza tells On Device Research about the impact the mobile device has already had on people lives in India.


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