Mobile market research news

Mobile market research news

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Visualise how people grocery shop in China

Monday April 8, 2013 @ 1:41

Following on from our ‘Visualise how people grocery shop in developing markets’ blog post, where we asked people around the world to take pictures of their grocery shopping, Peter Wenham a market researcher who lives and works in Shanghai, has sent us his shopping pictures along with his observations and experiences of grocery shopping in China.

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The big technology giants are all rumoured to be working on the next big device trend - wearable technology. This is because there is a line of thinking that the Smartphone era will perish almost as quickly as it began. Just as the Smartphone killed the flip phone, and the iPad is killing the traditional PC, some new technology is going to come along and kill the Smartphone.

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The global financial crisis has brought into sharper focus the long-term shift in economic power towards the developing world. Global consumer product companies are embracing this underlying trend and the mantra of reaching the next one billion customers in emerging markets.

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We are starting to see a considerable need for mobile research panels and have doubled the business year on year. It is fantastic to welcome three new team members who bring a wealth of experience from the research sector and who have worked for high growth companies. But most importantly they are nice people who we will all enjoy working with.

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Highlights from Mobile World Congress 2013

Friday March 1, 2013 @ 11:29

Fresh back from Mobile World Congress in Barcelona and filled with lots of inspiration, here are the top themes we found at one of the most important events in the mobile industry calendar, attended by over 70,000 people.

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Mobile apps offer consumers fun and functionality via the one device that stays with them throughout the day. In recent months, however, a few high profile apps have hit the news for all the wrong reasons with transgressions around collection and use of personal data. The importance of trust and privacy of personal data, are just some of the key issues raised in MEF's Global Privacy Report, carried out in partnership with On Device Research.

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Africa today is a safer, more stable and prosperous region. The world's attention is increasingly turning to Africa, as one of the few places left where significant growth can be achieved, but success depends on understanding this diverse continent. Matthew Angus, Research Director of KLA, a South African based research agency, talks to us about how mobile research is gaining traction as the best way to gain insights into African markets.

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In France the iPhone 4S has a higher device satisfaction than the iPhone 5, and in Germany, the iPhone 5 doesn’t even rank in the top 5 devices for user satisfaction.

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Despite Apple's success, the much anticipated iPhone 5 only ranks fifth in device satisfaction in a study of 93,825 US mobile users, behind four Android powered devices.

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Huawei is to launch a low-cost Windows Phone 8 device in seven African markets this quarter as part of a partnership with Microsoft to drive up smartphone penetration on the continent. Currently in Africa, smartphones account for only about 10 percent of total phones in the market.

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