Mobile market research news

Mobile market research news

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Highlights from Mobile World Congress 2013

Friday March 1, 2013 @ 11:29

Fresh back from Mobile World Congress in Barcelona and filled with lots of inspiration, here are the top themes we found at one of the most important events in the mobile industry calendar, attended by over 70,000 people.

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Mobile apps offer consumers fun and functionality via the one device that stays with them throughout the day. In recent months, however, a few high profile apps have hit the news for all the wrong reasons with transgressions around collection and use of personal data. The importance of trust and privacy of personal data, are just some of the key issues raised in MEF's Global Privacy Report, carried out in partnership with On Device Research.

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Africa today is a safer, more stable and prosperous region. The world's attention is increasingly turning to Africa, as one of the few places left where significant growth can be achieved, but success depends on understanding this diverse continent. Matthew Angus, Research Director of KLA, a South African based research agency, talks to us about how mobile research is gaining traction as the best way to gain insights into African markets.

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In France the iPhone 4S has a higher device satisfaction than the iPhone 5, and in Germany, the iPhone 5 doesn’t even rank in the top 5 devices for user satisfaction.

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Despite Apple's success, the much anticipated iPhone 5 only ranks fifth in device satisfaction in a study of 93,825 US mobile users, behind four Android powered devices.

Device Sat US

Huawei is to launch a low-cost Windows Phone 8 device in seven African markets this quarter as part of a partnership with Microsoft to drive up smartphone penetration on the continent. Currently in Africa, smartphones account for only about 10 percent of total phones in the market.

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Mobile will enable Africa to lead the world

Tuesday January 29, 2013 @ 9:59

This is just one of the themes being discussed at the 2013 Mobile Web East Africa Conference in Kenya. This promises to be a fascinating conference, exploring how mobile has changed the lives of African people, a subject we’re particularly interested in.

Mobile ad revenue to reach $11.4bn in 2013

Monday January 28, 2013 @ 10:02

Global mobile ad revenue was $9.7bn in 2012, and will increase by 17.5% between 2012 and 2013, to reach $11.4bn. The Asia Pacific region continues to lead the world, with $4.3bn, 44% of revenue, made here in 2012. China and India will increasingly contribute to this.

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Mobile money now accepted on Tanzanian airline

Wednesday January 23, 2013 @ 3:09

M-Pesa mobile banking is used by 17m subscribers in Kenya and 9m in Tanzania in place of a traditional bank account. Users can access the m.fastjet.com site to book flights and then receive a unique booking number by SMS, with payments made via mobile to fastjet’s business number.

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EE cuts price plan after months of consumer research

Wednesday January 23, 2013 @ 10:23

Just three months after the launch of the UK's first 4G network, Everything Everywhere (EE) has unveiled what it describes as "new price plan offers" to offer customers more choice.

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