As we are particularly interested in mobile usage in Africa and the way it has transformed people’s lives, we have conducted a short mobile survey focusing on mobile Internet usage in Kenya. The results showed that for 20% of Kenyan mobile users, the mobile phone is the only possible way for them to access the Internet. This increases to 25% for those living in rural areas.
In our latest mobile research poll we asked a series of questions about what British people thought about Europe and the crisis it faces.
Interesting geographical map from the Economist, forecasting worldwide GDP growth in 2013. The forecast shows the outlook for economic growth in the West is looking very bleak in contrast to developing markets.
China’s e-commerce market racked up 1.3 trillion RMB ($190 billion USD) worth of transactions in 2012, according to a report by the China Internet Network Information Centre (CINIC) a massive increase of 66.5% over 2011's total.
We’re getting more clients asking us to provide them with instant responses to current topical questions. Mobile is great for returning data quickly and reporting results instantly. We recently asked some questions about the controversial former British Prime Minister Margaret Thatcher, and within an hour we had over 200 responses. The results show that even in her death she has divided the British nation about her funeral arrangements.
In less than 20 years we will have sensors inside us monitoring the best time to wake us up, diagnostic mobile apps that scan our bodies to reveal any health problems and haptic devices embedded in our shoes, which will give us a gentle pinch to remind us we’re running late for a meeting. But it's in the developing markets where the digital revolution will have the most profound impact.
Following on from our ‘Visualise how people grocery shop in developing markets’ blog post, where we asked people around the world to take pictures of their grocery shopping, Peter Wenham a market researcher who lives and works in Shanghai, has sent us his shopping pictures along with his observations and experiences of grocery shopping in China.
The big technology giants are all rumoured to be working on the next big device trend - wearable technology. This is because there is a line of thinking that the Smartphone era will perish almost as quickly as it began. Just as the Smartphone killed the flip phone, and the iPad is killing the traditional PC, some new technology is going to come along and kill the Smartphone.
The global financial crisis has brought into sharper focus the long-term shift in economic power towards the developing world. Global consumer product companies are embracing this underlying trend and the mantra of reaching the next one billion customers in emerging markets.
We are starting to see a considerable need for mobile research panels and have doubled the business year on year. It is fantastic to welcome three new team members who bring a wealth of experience from the research sector and who have worked for high growth companies. But most importantly they are nice people who we will all enjoy working with.